This new store will be treble the size of the original shop and will become the new flagship store for the South-East region of the country. The new store will be spread over two floors in the Essex-based shopping centre and will be situated next to JD sports on the ground floor and Quiz on the second floor.
It is a good thing that Zara made the decision to increase the size of the store in the Intu Lakeside shopping centre because this is the only shop that the brand has in the Essex region. Fans of the store have called time and time again for Zara to invest in a store in the city centre of Chelmsford. It seems that the new, improved shop will at least give Essex-based fans of the Zara brand something to look forward to.
Things are looking extremely positive for the Intu, Lakeside shopping centre with many brands choosing to increase their retail space recently. Lakeside is actually undergoing a multi-pound redevelopment which will take place over a couple of years and it seems that this is really paying off for them. The fact that brands, including Zara, are choosing to increase the size of their retail space within the shopping centre shows that they must be doing something right and that the centre will remain a true shopping destination for those living in Essex.
Zara is a Spanish fashion chain that has gone from strength to strength over recent years. They are owned by Inditex, a fashion distributor that owns 7 other brands besides Zara, including Zara Home. They have a unique approach to fashion which puts the customer at the heart of everything that they do. As a business they handle everything internally, which is quite unique for a fashion retailer. They manage production, distribution, design and sales without external help and this really helps them to serve their customers well and to get their ideas out on the shop floor quickly. It seems that the people of Essex are in for a real treat when the new store opens in February.
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