Top Shop partners with pop-up stores specialist Appear Here

Top Shop partners with pop-up stores specialist Appear Here


Shop

Top Shop's flagship in London has just become an 'Appear Here In Residence' location: several spaces in the store are now dedicated to pop-up stands, allowing them to benefit from the retailer's incredible audience.

Appear Here is an online marketplace specialized in short-term retail space. The company was launched two years ago by Ross Bailey. Back in summer 2012, Bailey was looking for a shop to rent for a few days, in order to sell the line of limited edition t-shirts he designed for the Queen's Diamond Jubilee. His 'Rock and Rule' apparel collection was a success but some people also came in only to know more on the way he was able to rent that kind of ephemeral locations. That's how Appear Here was born, to enables anyone to "find an empty space, share an idea and start a story".

Two years later, Appear Here has worked with thousands of brands, it offers numerous locations and Bailey launched his new 'In Residence' concept this autumn with the British fashion retailer: Top Shop. Oxford Circus store in London is the company's flagship. With over 100,000 sq ft in Central London and a million visitors each month, the store now shares its high profile exposure with small start-ups as well as famous brands, therefore offering its customers the opportunity to discover designers and events.

As Ross Bailey explains: "This partnership marks the start of Appear Here In Residence, a new wave of global retailers giving independent brands the chance to place themselves in front of a substantial and relevant audience. In Residence also gives big names like Spotify the opportunity to create an innovative experience for the consumer that totally changes the way their brand is currently perceived." Since Top Shop's main location was listed on Appear Here this September, "over three years' worth of demand for space in the store has been registered".

Photos: Appear Here

News written by the team of The-shops.co.uk The-Shops.co.uk

News in the same category

Lush's Biggest Store in the World is Opening in Liverpool

Lush's Biggest Store in the World is Opening in Liverpool

Lush will be opening its largest store to date in Liverpool city centre on March 15th.

  • Shop
Home Bargains Continues Scottish Expansion

Home Bargains Continues Scottish Expansion

When Tom Morris founded Home Bargains in 1976, he created one of the most lucrative businesses on the high street. Enjoying an envied 6th place in the 'Which?' Top 100 Stores list, the company employs 17,000 plus and sells 4,000 branded product ranges.

  • Shop
Chain store B&M announces opening date for Halesowen store

Chain store B&M announces opening date for Halesowen store

Retail giants, B&M are set to open up a new store in Halesowen on the 21st August, creating 40 jobs in the local area and delighting bargain hunters.

  • Shop
Boston Tea Party Removes Single-Use Takeaway Cups

Boston Tea Party Removes Single-Use Takeaway Cups

Customers who have become accustomed to single-use takeaway cups while visiting the Boston Tea Party coffee chain will need to make a slight adjustment. As of 1 June, disposable cups have been removed from 22 of their outlets.

  • Shop
  • Way of consumption
Top Shop partners with pop-up stores specialist Appear Here