Tom Ford could have chosen to open his new store in any of the fashion capitals of the world so it could be seen as a victory that he has picked Covent Garden in London. However, his choice becomes more understandable when you consider that the area now contains more exclusive beauty shops than any other London location with stores such as Chanel, Dior and NARS.
The Tom Ford Beauty Store will offer an unrivalled shopping experience. Th Fragrance Room will offer the chance to sample the Private Blends Collection and have a customised personal scent created. The Colour Room will offer the chance to virtually try make up samples. There is also a Make Up Room where customers can attend demonstrations and a Private Make Up Services Room which is appointment only and includes VIP masterclasses and bridal services.
As might be expected, the new Tom Ford beauty store also offers men the chance to experience the Tom Ford vision. The Grooming Room offer an extensive range of barber services including facials that can all be booked in advance online.
The Tom Ford Beauty store is the next logical step for a brand that has grown amazingly fast over the last year. Some projections have claimed that Tom Ford Beauty may have increased its worth by over 50% during this time period with remarkable success coming from sales in the lip colour range and the Private Blend Collection. This has not been confirmed or denied but Tom Ford stated that his goal is to make his brand into a $2 billion dollar brand and the Beauty Store is the next step to achieving that goal.
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