US-based McCormick Distilling is the maker of Tequila Rose, the best-selling strawberry cream liqueur in the world. The famous black bottle is celebrating its 20th anniversary this year. On this special occasion, the label has been completely redesigned with shiny roses and a special feature: the logo will turn pink as soon as the bottle is chilled at the right temperature.
The trick to this magic logo is the use of a thermochromatic ink: it reacts when temperature increases or decreases. In this case, the logo will turn pink when it reaches the perfect temperature for serving. As Michelle Raworth, senior brand manager for Tequila Rose in the UK, says: "We’re already receiving a great level of interest since the re-design and with Valentine’s and Mother’s Day on the horizon there’s even more reason to purchase Tequila Rose."
Tequila Rose is a mix of strawberry cream liqueur and Mexican tequila. Imported and distributed in the UK by Halewood International, it can be served straight or in various cocktails. A 70cl bottle costs about £15.
Excessive drinking is dangerous for the health; alcoholic beverages should be consumed with moderation.
Photo: McCormick Distilling
News in the same category
Standing out with their natural, hand-made products, the English brand, Lush, opens up a new concept with "Lush Kitchen". Every day, "cooks" offer different products made and sent off on the same day.
You can now transform your iPhone or Samsung Galaxy into a taser with the new protective shell developed by Yellow Jacket. Another feature of this defensive arm: it can also be used as an emergency battery for the telephone.
Last July, the artist, Nickolay Lamm, demonstrated that Barbie wouldn't stand up if she was real. He then imagined a doll with realistic measurements, now financed by the Crowdtilt Open site under the name, Lammily.
Transforming water into vodka or rum is not a miracle with the "Palcohol" powders from "Lipsmark" soon to be sold in the USA. Another company, Pat's Backcountry Beverages sells beer in sachets.
