After its collection created in collaboration with the singer, Gwen Stefani, the American nail varnish brand, O.P.I has just launched "Brazil", with 12 shades including word games and evocative colours. Whilst this product line highlights Brazil for the football World Cup, the next line before summer will be in the colours of the red and white giant.
The brand has already announced its collaboration with Coca-Cola for a new line. Thus, 7 nail varnishes will make reference to the mythical drinks of the brand, by carrying their names and adopting their packaging colours. From this summer, fans of nail art should find Coca-Cola, Diet Coke, Coke Zero, Cherry Coke, Vanilla Coke, Sprite and Fanta varnish.
"These two iconic brands truly deliver happiness in a bottle - whether as a refreshing and invigorating drink of Cola or perfectly polished nails with OPI nail varnish," says Suzi Weiss-Fischmann, co-founder of O.P.I.
However, the two companies aren't saying any more about the future products, not even to let on if the nail varnish will have the aroma of the famous soda. American consumers will be able to buy the collection with a bit of advance from 17 June, whilst no date has been given for other countries.
* Illustration from the O.P.I website : http://www.opi-france.com/
News in the same category
The essential accessory for women, the handbag, has been modernised and now hides a real mobile phone charger in its leather pockets. And for more choice, two brands already share the market: Mighty Purse and Everpurse.
After almost a year of renovation work, Uniqlo's London flagship store is almost ready for its grand reopening, set for Friday 18 March 2016.
For the warmer season, the rubber specialist, Aigle has worked with the fashion house, Paul & Joe, for a colourful capsule collection, in which boots, shirts, dresses and other ready-to-wear items are covered with flowers.
Quite active in terms of innovation, the leader of industrial textile business is about to launch a new reflective thread at the Texprocess fair this week, in Germany.