Naked Wines is an online customer-funded wine business, owned by Majectic Wines since April. With a £20 monthly investment, customers support independent winemakers and have access to exclusive wines at very interesting prices. The most expensive bottle is an Italian Amarone (£29.99), the cheapest is a South African Chardonnay at £6.75. Plus, Naked Wines customers are nicely nicknamed Angels, and there are 150,000 of them in the UK. In addition to an already very efficient customer service, Naked Wines heard the idea of one of its employees: why not enable our Angels to order by text? That how Text for Wine was born.
The service, a first in the wine market, is offered with no additional charge. It's fast, it's simple, it doesn't require a web access and it's an actual human being receiving the text and not a computer that is going to fulfil your order. That means that you can order the exact wine you want, or ask for one that will fit your taste, the occasion, your budget. Text for Wine is still on a pilot phase but it sounds promising and if it actually is a success, the service could be offered to American and Australian Angels too.
Photo: nakedwines.com
News in the same category
Ted Baker as a brand have been going from strength to strength and they are going to cement this success with a new store opening in Westfield Stratford City.
For a question of image, most luxury brands don’t tend to reduce prices for their collections. So after a few private sales and some resale abroad, articles are simply destroyed, recycled or incinerated.
The UK’s Ocean City of Plymouth is set to get its first zero waste store following a successful fundraising campaign. Jar have confirmed the store will go ahead soon after 276 people backed their fundraising efforts, raising £23,000 in just 28 days.
The Co-op has become the first food retailer to start selling food that is past its best before dates in an effort to reduce food waste.
