Starbucks and music share a strong relationship for a while. The coffeehouse chain started selling its own playlists on CD more than twenty years ago, but people switching to digital music and streaming services resulted in Starbucks ending the business. However, the company had an alternative in mind and announced a partnership with Spotify last May.
They call it a "New Digital Music Experience" and the service is working directly within Starbucks mobile app, available for Android and iOS. Obviously, a Spotify account is required too. Once in one of the 7,500 selected stores and hearing something customers like, they just have to open their Starbucks app and read the "Now Playing" section to discover which song is being played and add it to their playlist. Starbucks complete playlists can be downloaded and patrons can have their say in the outlet's next selections by liking tracks.
Starbucks Chairman and CEO Howard Schultz describes the idea as follows: "Today is the next era in that experience. We are merging the physical and digital, providing new access points for Spotify as they continue to grow globally, placing more control into our customers’ hands and giving artists the world’s largest stage for them to share their talent." Unfortunately, this service is only available in the US for now but, considering the ambition of both companies, chances are that it won't be long before it reaches the old continent.
Photo: Starbucks News
News in the same category
Created by the Taiwanese designer duo, Chay Su and Rika Lin, the handbag brand, "JumpFromPaper" is based on a surprising concept. Whilst they look like 2D cartoons, they can carry books, tablet computers and other treasures.
Actually, it's not just the Cambridge Satchel men store that's new, it's the Men's collection altogether. To celebrate it, the bag manufacturer just opened a dedicated place in London.
Standing out with their natural, hand-made products, the English brand, Lush, opens up a new concept with "Lush Kitchen". Every day, "cooks" offer different products made and sent off on the same day.
Morrisons announced last week the launch of a milk brand to support dairy farmers. Each bottle will cost an extra 10p per litre, directly donated to dairy farmers.
