Slimming mirrors in stores: from myth to reality

Slimming mirrors in stores: from myth to reality


Way of consumption

Will ready-to-wear clothing retailers install slimming mirrors to incite purchases? Whilst some are asking the question, The Skinny Mirror removes all doubts with its range of mirrors that remove up to 4.5 kilos from your reflection.

For years, there have been rumours that some ready-to-wear stores manipulate their customers by installing slimming mirrors, with the aim of inciting people to buy by showing them an improved image of themselves. An urban legend or reality? Whilst the rumour exists, up to now there had been no proof to confirm or refute it. 

However, the American company, The Skinny Mirror, closed the debate by launching its range of slimming mirrors in 2012. When you look in the mirror, you don't see your own reflection, but a taller and slimmer version, losing between 2 and 4.5 kilos. The Californian company explains on its site that "Skinny Mirror boosts confidence and improves self-image". According to its concept, looking at a slimmer image helps you slim more confidently.

A slimmer image to buy more

Whilst destined firstly for individuals, The Skinny Mirror also has versions suitable for stores, to be installed in fitting rooms. As a complement to the self-image discourse for general public versions, the company claims that this type of customer-improving mirror is an additional lever to increase the average value per purchase. To prove its claims, it recently tested its concept with 86 women in a popular Swedish underwear retailer. 

It indicated in a press release that women who tried on the clothing in front of a Skinny Mirror "had a more positive attitude towards their body and purchased more of the items tried on compared to those exposed to a normal mirror"

*Photo from The Skinny Mirror website: http://theskinnymirrors.com/

News written by the team of The-shops.co.uk The-Shops.co.uk

News in the same category

Sainsbury's looking for a town willing to fight food waste

Sainsbury's looking for a town willing to fight food waste

This is an ambitious project: Sainsbury's is about to launch a £10 million plan to fight food waste, and is searching for a test town.

  • Food/Health
  • Way of consumption
Amazon Pantry: grocery shopping delivered to your door

Amazon Pantry: grocery shopping delivered to your door

Amazon Pantry crossed the Atlantic Ocean and is now available in the U.K. too, making your grocery shopping even more easy and competitive.

  • Shop
  • Way of consumption
Zonzon: reinsertion through biscuits made in prison

Zonzon: reinsertion through biscuits made in prison

When the patisserie world meets the prison world, the result is gourmet and committed. Whether it is the Bad Boy's Bakery biscuits created by Gordon Ramsey or the Zonzon project, the aim is to combine reinsertion and gourmet pleasures.

  • Food/Health
  • Way of consumption
Boston Tea Party Removes Single-Use Takeaway Cups

Boston Tea Party Removes Single-Use Takeaway Cups

Customers who have become accustomed to single-use takeaway cups while visiting the Boston Tea Party coffee chain will need to make a slight adjustment. As of 1 June, disposable cups have been removed from 22 of their outlets.

  • Shop
  • Way of consumption
Slimming mirrors in stores: from myth to reality