We're still in the middle of the summer, barely thinking about back-to-school shopping but Selfridges wants us to remember that Christmas is coming fast. In nineteen weeks. This Monday, the department store opened a 3,000 sq ft festive decorations shopping area on the fourth floor of its Oxford Street location, in London. The launch was even supervised by Father Christmas himself.
Christmas home and decorations buyer Geraldine James explains: "We have so many customers visiting from all over the world and eager to snap up festive souvenirs on their summer holidays, which they can’t buy at home. So, we have to make sure we’re ready to showcase Christmas decorations."
This year's Christmas theme is a Journey to the Stars, illustrated with a complete and exclusive collection of ornaments called Moonlight Magic. A few weeks ahead from the holiday season, this autumn, Selfridges will more than double the space dedicated to Christmas shopping, displaying hundreds and thousands baubles, garlands, cards and wrapping papers, specially designed for the department store. But the magic is already here.
*Photo: Selfridges
News in the same category
Kingfishers is adapting to new DIY habits and, while closing B&Q stores, the retailer plans to increase the Screwfix outlets network.
Specialised in beauty diagnostics using skin measurements, the cosmetic brand, Ioma, will soon launch a new concept. Ioma Factory will let you create a customised day and night cream, from your beauty diagnosis.
Music has often taken influences from the past and now this retro trend has been extended to how to listen to music with an unexpected upsurge in the popularity of vinyl records.
The Co-op has become the first food retailer to start selling food that is past its best before dates in an effort to reduce food waste.