In the United States, 400 million cups of coffee are consumed every day, including many that are served in disposable cups. Whilst some are recyclable, only a fraction is really recycled, with the others ending up in the classical waste treatment circuit. To remedy this waste production and act against deforestation, Alex Heninge has developed the Reduce. Reuse. Grow Company.
As a landscaping student in California, he designed a biodegradable coffee cup prototype made from natural paper with added plant, flower or California and North Carolina native tree seeds. Others are destined to create gardens and vegetable gardens for individuals and public spaces. They can be unfolded then planted in the soil at specific places, depending on the type of plant indicated on the cup (see the presentation video).
So that the plantations meet specific needs, users can directly access information on the company's website if they wish to plant them on their own. They can also join one of the communities created in different State areas, or leave their cups in the specific bins available in partner cafés. In this case, they are recovered by community members or distributed to municipal teams to be planted. Financed on 15 March on Kickstarter, the first cups are now sold on the company's website, but are only suitable for Californian soils.
* Photos from the Reduce. Reuse. Grow Facebook page
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