The brand understands the rise in consumer awareness of environmental concerns, tapping into the desire of savvy parents who want their children not only to be clothed stylishly but ethically. For the design aware family, Newbie is a dream come true, with clothing made of sustainably sourced materials that are super skin-friendly. Inspired by nature's vibrant colours, hand-drawn illustrations on some of the designs contribute to a range of contemporary clothing which enjoys a timeless quality. The Newbie brand is influenced by its Swedish identity and reputation for sustainable products; it is clothing that will appeal to fashion-conscious parents and children alike, with a Scandi cool that is increasingly popular.
Whatever the family budget limits, Newbie's appeal lies in its affordability combined with a style that reflects 21st-century ethical expectations. The brand's sustainable range is reflected in its planet-friendly clothes, made with 100% organic materials. The clothes are designed for 0 years up to 8 years old, giving reassurance to environmentally responsible parents that their babies and toddlers are wearing clothes that are chemical free and gentle to the skin. With children themselves as fashion-conscious consumers, this is something which Newbie understands with their illustration designs and vibrant colours. To enjoy these benefits, parents don't have to spend a small fortune to shop ethically, with prices ranging from a minimum £5.00 to no more than £40.00 for its most expensive items.
It was back in 2014 that KappAhl launched the baby, toddler and children's chain as a standalone segment of their fashion portfolio. Since that time, Newbie has expanded from its first store in Stockholm to being a truly international children's clothing brand. Indeed, British Vogue included it in its 'best sustainable children's clothing brands' in 2017, confirming that Newbie is now a major player in the childrenswear fashion sector.
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