The new shop also has seating areas so that customers can enjoy coffee in-store or in the outdoor spaces provided, and the retailer has been providing a colourful range of updates on Instagram to show progress and the delicious vegan food options on offer. The owners also kept the public updated on progress throughout the store’s transformation from a downbeat organic store to the new, inviting supermarket with café area.
New and potential customers have given the shop a warm welcome after finding out about the extent of exciting options on offer, and the shop opens until 8pm giving plenty of scope for those wanting to shop after work or in the evenings. The shop appeals not only to those wanting plant-based food for ethical reasons but also for the many health-related benefits that this kind of diet induces.
Although the food is wholesome there really is something for everyone from vegan croissants and nut butter to vegan bacon, desserts and healthy snacks, as well as many dairy substitutes and of course, great coffee! There is also free alkaline water available for all customers to the store.
The opening of the Plant Based Supermarket follows an increasing demand for more authentic food and other big names such as Superdrug have announced they may follow suit and open all-vegan stores in the near future. Other similar businesses have been launching across the UK following a trend for this kind of food, so the opening of the East London store has generated strong interest and many favourable comments on social media already.
Publications such as Vegan Life have also responded positively to the store commenting on the supermarket possibly being the first in the UK to sell exclusively vegan food as some stores that have purported to sell plant-based food have often had misleading labelling. For all vegans in the capital, and particularly around the East London area and surrounding environs, the Plant Based Supermarket will no doubt prove a great hit!
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Considering today’s retail atmosphere, if you’re prepared to invest £150,000 of your own money into a new niche retail venture, you need to be pretty sure of your chosen market.
