The new Monki store will be in the prestigious Westfield London shopping centre which is based at White City in London. It will be a large store covering 4630 square feet and will cover two floors of the shopping centre. It is expected that the format of the store will follow the layout of the other UK Monki stores and be fitted with their trademark Monki World concept.
This includes an installation of a disco cloud and rainbow coloured fitting rooms. The new store is expected to open in Westfield London this summer.
Monki are a Swedish retailer who were founded in 2006 and who became part of the H&M group in 2008. Their colourful stores have become a trademark for the brand with the idea being that the bright colours, shiny surfaces and mirrors created an imaginary universe in their stores called Monki World.
The Monki brand has been described as a mixture of Asian and Scandinavian styles and they aim to offer stylish clothes at an affordable price. They are also strongly promoting recycling, sustainability and issues effecting girls around the world with features on these on the Monki website.
The Monki brand has proven to be a consistent success story for the H&M group with the Westfield London store in White City becoming their sixth one in the UK and 113 stores worldwide plus a successful on line store. If the success continues then the new store may not be their last opening in the UK. The new Monki store in Westfield London will certainly be a colourful addition to the White City area
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