Fashion used to be all about women, but men are getting more and more interested in what they wear. They have been buying a lot lately: between 2008 and 2013, the menswear market increased by 20%. Young men want to be stylish, they have their fashion icons and they watch out for the latest trends to follow. They even got their own fashion week, London Collection Men. Several major women clothing brands, such as Next, Topshop, Asos, or H&M, have developed collections for men. Zara has even inaugurated its first men-only store last year.
New Look, one of the most important clothing retailer in the UK, already has its dedicated line for men and it's doing very well. In fact, it's doing so well that New Look is planning to open no less than five standalone menswear stores in the UK before the end of this fiscal year. Another big step: Christopher Englinde, formerly H&M's Menswear Chief Operating Officer, has been recruited as Menswear Director. The three first locations should be the Trafford Centre in Manchester, Wigan and Portsmouth.
Photo: newlook.com
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