Fashion used to be all about women, but men are getting more and more interested in what they wear. They have been buying a lot lately: between 2008 and 2013, the menswear market increased by 20%. Young men want to be stylish, they have their fashion icons and they watch out for the latest trends to follow. They even got their own fashion week, London Collection Men. Several major women clothing brands, such as Next, Topshop, Asos, or H&M, have developed collections for men. Zara has even inaugurated its first men-only store last year.
New Look, one of the most important clothing retailer in the UK, already has its dedicated line for men and it's doing very well. In fact, it's doing so well that New Look is planning to open no less than five standalone menswear stores in the UK before the end of this fiscal year. Another big step: Christopher Englinde, formerly H&M's Menswear Chief Operating Officer, has been recruited as Menswear Director. The three first locations should be the Trafford Centre in Manchester, Wigan and Portsmouth.
Photo: newlook.com
News in the same category
Vegans in Chester can rejoice at the opening of Vegan Deva, a new cafe an shop that is designed to appeal not only to diners but also to vegans whose lifestyle choices extend beyond food.
A new collaboration between Moschino and H&M has brought an eclectic mix of weird and wonderful fashions to the high street store this November. Unusual items include a swimming costume with printed CDs and condom earrings with the Moschino motif.
The angry post of an ultra-thin shop mannequin on Topshop's Facebook page put so much pressure on the clothing retailer that they decided to stop using such unrealistic silhouettes.
The struggles faced by Marks and Spencer in the competitive UK retail market have been well documented and their most recent economic results have added to their woes.
