Although a number of stores were closed in 2009 due to declining sales, the company still numbers over 1,600 outlets with the latest Belfast shop marking a new Irish market for the bakers. A planning application was submitted to Belfast City Council in February for the 3,767 square ft site and was recently approved, and this has been followed by a refurbishment operation with the opening imminent in the next month or so.
This will be timely in terms of hitting the next, new intake of Queens' University students as well as the resident population and diverse influx of visitors to this part of the city and will also create up to 15 jobs. The new bakery will have on offer it's trademark baked pastries and savouries as well as sandwiches, soups and freshly ground coffee.
Like many food outlets Greggs now also offer a 'Balanced Choice' range which was introduced in response to rising obesity levels in the UK as part of a rebranding exercise a few years ago. This was a move to offer healthier eating options such as their sourdough pastries which are under 300 calories as well as salads, soups, pastas and meat-free choices.
Alex Rankin, who is the Area Manager for Botanic Avenue branch of Greggs is looking forward to the new opening and has commented that the shop will have seats for students and commuters. Customers will have a chance to sit and enjoy food as well as purchasing food on the go for those who do not have time to stop and linger.
Reports from the retailer earlier this month had warned of profits below the expected level. However, after the Belfast Telegraph recently revealed that there are plans for up to 50 new shops in the long term, the bakery may be on an upward trajectory again and will soon become a familiar sight in many other parts of Northern Ireland.
News in the same category
The cake chain, Sprinkles Cupcakes, has just opened its sixth cupcake vending machine in New York. Having introduced the concept in 2005, the brand offers smaller queues and cakes any time of day.
Edinburgh is a popular destination for those looking to explore a city rich with history and fantastic nightlife. However, between the exploring and partying, many people like to relax with a nice cup of coffee.
Krispy Kreme is going to open a new branch in Cambridge and doughnut lovers will be able to enjoy more opportunities to grab their favourite selections after the store announced the second new shop opening, which will join the first one in the Grand Arcad
Whether you’re visiting Scotland’s vibrant cities, or the magnificent Highlands and Islands, Uplands and Lowlands, there comes a time during the day when a little light refreshment and a good old caffeine kick is required.
