Although a number of stores were closed in 2009 due to declining sales, the company still numbers over 1,600 outlets with the latest Belfast shop marking a new Irish market for the bakers. A planning application was submitted to Belfast City Council in February for the 3,767 square ft site and was recently approved, and this has been followed by a refurbishment operation with the opening imminent in the next month or so.
This will be timely in terms of hitting the next, new intake of Queens' University students as well as the resident population and diverse influx of visitors to this part of the city and will also create up to 15 jobs. The new bakery will have on offer it's trademark baked pastries and savouries as well as sandwiches, soups and freshly ground coffee.
Like many food outlets Greggs now also offer a 'Balanced Choice' range which was introduced in response to rising obesity levels in the UK as part of a rebranding exercise a few years ago. This was a move to offer healthier eating options such as their sourdough pastries which are under 300 calories as well as salads, soups, pastas and meat-free choices.
Alex Rankin, who is the Area Manager for Botanic Avenue branch of Greggs is looking forward to the new opening and has commented that the shop will have seats for students and commuters. Customers will have a chance to sit and enjoy food as well as purchasing food on the go for those who do not have time to stop and linger.
Reports from the retailer earlier this month had warned of profits below the expected level. However, after the Belfast Telegraph recently revealed that there are plans for up to 50 new shops in the long term, the bakery may be on an upward trajectory again and will soon become a familiar sight in many other parts of Northern Ireland.
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