It has been announced that the Bridgepoint group have now taken over as owners of the UK franchise for Burger King. They will now have exclusive rights to the Burger King name and the ability to launch new outlets across Scotland. In a separate deal, Bridgepoint have also bought out the Caspian UK Group who were one of the largest UK ranchisees of Burger King and owned 74 restaurants. In a statement released by Bridgepoint, they said that they see this as a chance to reinvigorate the much-loved Burger King brand and to grow its existing business within the UK. The franchise agreement will last for 20 years with Burger King retaining a minority share in the UK operation over this period.
Following their takeover, Bridgepoint have appointed a new management team to spearhead their operation. The team will be led by Martin Robinson who is well known for being the former chairman of the successful restaurant chain Wagamamas and of the holiday resort Centre Parcs. Mr Robinson, who will be the Chairman of the UK operation, stated that he viewed Burger King as an iconic brand with a lengthy heritage. He looked forward to working with Bridgepoint and Burger King to ensure that the brand would flourish and grow within the UK.
With a current total of over 500 restaurants in the UK, Burger King is the second largest fast food brand. They trail McDonalds who currently have significantly more restaurants with a total of approximately 1200 sites in the UK. The new owners of the UK franchise will be hoping that Burger King can successfully close that gap with new restaurants across Scotland and the rest of the UK.
News in the same category
With the market for high quality coffee on the up and up in the UK, Nottingham-based coffee shop chain 200 Degrees has chosen this moment to expand its portfolio of stores.
Several soft drink producers, including Coca-Cola and PepsiCo, have signed agreements in France and the USA, committing to reducing the amount of calories and sugar in their drinks, over the next few years.
As McDonalds opens its first take-away only outlet with new trading name and reduced menu, fast food just got faster, on London’s Fleet Street.
Last March, the European Commission adopted a new action plan for organic farming, with the main components being reinforced traceability and the opening of the market to small producers.
