Here comes the seventh location in the UK for Nespresso: the coffee specialist just launched a permanent boutique a few days ago, at Bluewater Shopping Centre in Dartford. This opening follows the convincing trial they led this summer with a pop-up store. Now, a brand new 2,700 square foot store stands on the shopping centre's Upper Guildhall, with the dedicated vocation to offer an improved experience for Nespresso Club members and customers.
The main goal is to make the "barriers" between the staff and the customer disappear. To do so, the store is designed with more open spaces and each Nespresso Coffee specialist is able to take orders from anywhere in the boutique with a tablet. The order is ready almost immediately, considerably reducing (if not cutting) the waiting time. The store, of course, is a spot where customers can return their used capsules and pick up their purchases only two hours after an online ordering.
“We’re excited to introduce our innovative boutique concept in a new and popular location” tells Francisco Nogueira, Nespresso UK Managing Director. “Our boutiques are a fantastic way for our Club Members to experience the full Nespresso brand, tasting new flavours and learning from our Coffee Specialists about our 23 Grands Crus and their origins. The introduction of this new customer concept will ensure our customers have even more time to interact with our experts and enjoy a seamless experience.”
*Photo: bluewater.co.uk
News in the same category
Savers have announced a new store opening in Bristol.
Designer furniture brand Loaf is to open a new store in Bristol, their eighth outlet in the UK. Prior to October 2015 Loaf had been an online retailer, at which time they launched their first physical store in Battersea in London.
For its No Noise event, the British department store, Selfridges, has created the Quiet Shop, an area where several brands have removed the names on their products and where aesthetics are turned towards minimalism.
Co-op is a food store chain that represents the UK consumer co-operative movement in the food retail industry. Under the brand, there are more than 15 distinct co-operative societies running more than 4,000 shops.
