Julien Macdonald's dresses are usually all over the red carpet, but they soon might enter your children's wardrobe. The British fashion designer has collaborated with expecting mothers and newborn apparel specialist Mothercare, to create his first clothing collection for babies and kids up to the age of two. The collection is fabulous yet totally wearable, made with carefully selected quality fabrics. It's is called Smile, because "that's the first thing people do when they look at children" says Julien Macdonald.
The Smile collection features 31 items for boys and girls. Macdonald designed comfy and practical clothes for the day, with animal prints and bright colours. It also includes a few limited edition pieces for special occasions, with lovely dresses and suits. The whole collection is really beautiful, it's cute without being too childish, and it's obviously made with an attention to details that makes the difference.
The Smile collection will be available in all Mothercare stores from April 20th. Prices are affordable, ranging from £10 up to £50.
News in the same category
Selfridges is not messing with Christmas and has already opened a large dedicated shopping space in London.
Monsoon, the ready-to-wear chain stores company, has just released a new clothing line for young girls aged from 8 to 14. This collection displays beach and prom wear.
For the warmer season, the rubber specialist, Aigle has worked with the fashion house, Paul & Joe, for a colourful capsule collection, in which boots, shirts, dresses and other ready-to-wear items are covered with flowers.
Shoppers in Kent may be happy to hear that the budget retailer Primark have confirmed their plans to open a store in Bluewater shopping center, adding to their current seven stores in Kent.