Dairy farmers have been strongly expressing their worry about lower milk selling prices lately, questioning large supermarket chains: farmers receive 23.01p for each litre, but it costs them 30p to 32p to produce. Morrisons is the first to react and announced last week the creation of a new milk brand to help dairy farmers. Morrisons Milk for Farmers will cost an extra 10p for each litre, compared to their usual milk brand: a Milk for Farmers four-pint bottle will cost £1.12 instead of 89p. Every single additional penny is directly donated to the dairy farmers, giving the choice to Morrisons customers to support them or not.
Morrisons initiative has been welcomed by the National Farmers Union (NFU), wishing for a growing awareness of their concerns. "We recognise that the current market for liquid milk is impacting on hardworking dairy farmers and their families" said Martyn Jones, Morrisons Corporate service director. "We want to reassure the industry that the retail price we charge for Morrisons milk reflects the highly competitive retail market. It is not linked to the price we pay our milk suppliers." Morrisons Milk for Farmers will be available for purchase this autumn.
*Photo: International Business Times
News in the same category
Testimony to the Gap Group's P.A.C.E programme to improve the status of women, the film "One Stitch Closer" will be released for International Women's Day. In parallel, a limited-edition t-shirt will be sold, in partnership with Care.
Odourless, colourless and tasteless, GHB is a drug that is hard to detect. So four students have invented the "Undercovered Colours" nail varnish that changes colour in the presence, amongst others, of "rape drugs".
By investing in the Green Mountain Coffee Roasters company, the Coca-Cola Company wants to launch a range of soda machines, which will also make tea, energy drinks and fruit juices.
Spin-off products from the Fifty Shades of Grey saga don't stop with the film adaptation. Indeed, two bottles of French wine are now on sale in the USA. And in France, a wine producer has created a cola-flavoured wine.
