To achieve your goals in the market for touch tablets and smartphones, you need to regularly renew your strategy and use every tactic. Microsoft and Apple have well understood and integrated it into their promotional campaigns. Whilst Apple continues to fight against Samsung and try to ban some of its products in different countries, Microsoft has every intention to take advantage of this war to get ahead. Currently, Microsoft exchanges iPads in America for vouchers to use on its product range. With a minimum repurchase of 200 dollars, the company is counting on the financial attractiveness of this initiative to convert Apple customers to its own Surface RTs.
Another example is its communication campaign for the new Windows Phone Nokia Lumia 1020 based on adverts making fun of its two competitors with the clear message, "Don't fight. Switch." And in addition to the two brands, Microsoft also mocks their clients, who are waging a real war, if you believe the adverts. Other videos previously put on line caricatured the new iPhones 5C and 5S, before being taken off by Microsoft with a few excuses.
This system of humorous direct comparisons in adverts is somewhat reminiscent of the Apple adverts comparing PCs and Macs, a few years ago.
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Having opened a new store in London, Microsoft now has a brick-and-mortar setup for the first time in Europe. It's located right in the centre of West End, London on Oxford Circus corner – a spot that is frequented by close to 600,000 people every day.
To remove difficult-to-dislodge dust mites from bedding, LG has designed the Bedding Cleaner vacuum cleaner. With its double filter and U.V lamp, it filters the air in beds, cushions and mattresses whilst removing germs and dust mites.
The Israelian Company, Consumer Physics, has just launched a financing campaign for its "SCiO" project. This small spectrometer lets consumers scan different products and detect their molecular composition.
Cyber-security might be fun, after all! Emojis are to update our good old four-digit codes, thanks to Intelligent Environments, a British technology company.
