Like its partner, Coca-Cola, with its secret soda recipe, for years, McDonald's has avoided divulging the recipe of its Big Mac sauce. However, the firm has just put one of the 200 numbered 500 ml bottles up for auction on the Australian Ebay site. The starting price is $23,100 (around ?15,900), with the profits going to the Ronald McDonald House Charities Australia foundation, to support sick children and their families. As a Ronald McDonald foundation is implanted in most of the countries in which the company is located, it is probable that some of the 200 bottles will be put up for auction in other countries.
In parallel, the ailing brand has launched a marketing campaign throughout the country, distributing mini 25 mL versions, in return for a tweet with the hashtag #macitbetter. It didn't take much for a black market to start on Ebay, where the small pots can be found on their singly or in boxes of 200 for $220. The campaign is also accompanied by two video clips, on its Facebook page, in which McDo mixes its Big Mac sauce with unusual flavours (strawberry ice cream, oysters, toast...), claiming that "everything is better when it tastes of a Big Mac".
* Screenshot of the Ebay site and photo from the McDonald's Australia Facebook page
News in the same category
For Manchester-based fans of the hit sitcom Friends, Christmas has come very early this year: to celebrate the show’s 25th anniversary, the Manchester branch of Primark has opened its very own replica of the iconic Central Perk cafe!
Lidl have been a major success in the UK over the last few years and, along with Aldi, have mounted a major challenge to the traditional British supermarkets by offering widespread discount prices throughout their range of products.
The struggles faced by Marks and Spencer in the competitive UK retail market have been well documented and their most recent economic results have added to their woes.
Borrowing its shape from the thermos and its operation from a piston coffee maker, Minipresso is an expresso machine that you can take everywhere. All it needs are hot water, ground coffee or a capsule, and a bit of effort.
