Marks & Spencer's bread is now enriched with Vitamin D

Marks & Spencer's bread is now enriched with Vitamin D


Food/Health

Vitamin D is essential to a good body growth, but children in the UK tend to suffer from a deficiency and this led to a progression of childhood rickets. So Marks & Spencer decided to add vitamin D to its range of bread.

Vitamin D is synthesised in the human body from the diet or the sunlight. Its role is to help phosphorus and calcium to be absorbed by the metabolism, calcium being vital for healthy bones and teeth. A lack of this vitamin may result in a severe bone disease, rickets, then deformities and soft bones while growing. These affected a lot of children until they were given cod liver oil to get their daily vitamin D intake during World War II. But recently, a significant increase of rickets has emerged, going from 190 to 833 cases reported in the last 10 years.

That's probably because our kids don't go outside enough anymore to enjoy a little sunshine (when it's out there). So the only way left for them to get their vitamin D requirement has to be brought by the food: oily fish (salmon, mackerel, sardines) and eggs. It also comes in some fortified breakfast cereals, dairy products or drinks. Good news: since last week, and it's a first in the food retailing market, all Marks & Spencer's packaged breads and rolls are enriched with vitamin D, two slices of bread providing at least 15% of the necessary dose each day. The M&S 70 different types of bread now all contain yeast that has been exposed to UV light to naturally raise its vitamin D level. M&S is actually responding to a customer survey they've made: 78% of nearly 2,500 people said they would appreciate vitamin enriched goods. Since bread is food staple, this should help improve everyone's vitamin D needs.

*Photo: via Mirror.co.uk

News written by the team of The-shops.co.uk The-Shops.co.uk

News in the same category

Huge New Lidl Comes to Bristol

Huge New Lidl Comes to Bristol

Lidl has opened a massive new supermarket in North Bristol on the site of a former bus depot. Located in Muller Street in Horfield, it will be the German discounter’s 12th store within the Bristol area.

  • Shop
  • Food/Health
Bristol : restaurants, bars and cafés to try

Bristol : restaurants, bars and cafés to try

Whether enjoying a little retail therapy at The Galleries, visiting the Bristol markets, or looking forward to the Hippodrome’s latest offering, a day out in Bristol wouldn’t be complete without a visit to one of its newest cafes, bars or restaurants.

  • Food/Health
A cupcake vending machine installed in New York

A cupcake vending machine installed in New York

The cake chain, Sprinkles Cupcakes, has just opened its sixth cupcake vending machine in New York. Having introduced the concept in 2005, the brand offers smaller queues and cakes any time of day.

  • Food/Health
"Birra Spalmabile" : the beer-based spread

"Birra Spalmabile" : the beer-based spread

Invented by the Italian chocolate factory, Napoleone Rieti, in collaboration with the Alta Quota Of Cittarea brewery, "Birra Spalmabile" is a spread made of 40% beer, and offered in 3 versions, including a pepper version.

  • Food/Health
Marks & Spencer's bread is now enriched with Vitamin D
Chain stores related to the news
Marks & Spencer
  • 165 store Marks & Spencer listed
> All news Marks & Spencer