This is the 22nd location in the UK for Dr. Martens: a three-floor flagship store just opened on Oxford Street in London. Classic or seasonal, the full footwear and clothing collections are there, along with all accessories. Wall elevations will tell you all about the Dr. Martens story and how a simple boot did became such an icon. The store also features a huge 1460 boot made out of smashed vinyl, a unique artwork made by Robi Walters, and displays various souvenirs such as two pairs of The Clash's Mick Jones very own boots. Various free events will happen throughout September to celebrate the opening of this creatively designed store.
Another famous boot is the Classic from UGG Australia and it has its addicts too. The Australian brand picked Liverpool for its very first pop-up store at Liverpool One, on Paradise Street. The 125 square metre concept store opened last week-end and offers selected items from the Autumn/Winter collections for women, men, kids, home and accessories. Their Infinite UGG service enables you to have a look on the entire collection through a digital booth and to order pieces that are not available in the store with a delivery (or pick-up) the day after. Just to make sure our feet stay warm this winter.
Photos: Dr. Martens / UGG Australia
News in the same category
During the next New York Fashion Week, the designer, Marc Jacobs, is opening a pop-up store called Daisy Marc Jacobs Tweet Shop. Inside, purchases can be paid for by posting a message on Twitter, Facebook or Instagram.
The Swedish furniture giant plans a new store format to get closer to its UK customers. The first Order and Collection Point should open its doors in Norwich, next November.
Starbucks has just announced its launch in Colombia, the country which has supplied its Arabica coffee since 1971. With a first store opening in Bogota in 2014 and 50 before 2020, the local Juan Valdez chain sees the arrival of a formidable competitor.
The Sainsbury's company is testing a system to eliminate all food wastage in one of its supermarkets. Having donated part of its foodstuffs, the rest is recycled to cover the store's energy needs.
