Created in 2002, the French company, Ioma, is specialised in the design of skin measurement machines. Whilst these machines are primarily found in dermatology practices, and beauty institutes, some models are now installed in some Marionnaud and Beauty Success stores. In addition, since 2010, the brand has developed various ranges of cosmetic products for the body and face, based on its machine's diagnosis. Thus, the clients can check the treatment's effectiveness, by comparing the diagnosis before and after the skincare treatment.
The business is going even further and announces the installation of a new concept: Ioma Factory. This terminal observes the client's skin, highlights problems to be solved, then creates a customised skincare product, all in front of the customer. This product is designed as a day or night cream from a base and more than 18 active ingredients. To this base, one of the 8 serums of the range is added (firming & smoothing, anti-age moisturising, firming & elasticity...), thus customising the treatment according to the skin's nature and requirements.
The Ioma beautician will be able to produce the cream, although the brand also allows the possibility for the machine to do it entirely. The 2 bases and 8 serum pipettes are directly integrated in the machine, letting the client benefit from the show. This concept will soon be available in France, in Beauty Success and Marionnaud stores, and also in Saks stores (USA) and Harrods (UK).
* Illustration from the Ioma website: http://www.ioma-paris.com/
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