Since 2007, the ready-to-wear fashion group, Gap, has developed the P.A.C.E (Personal Advancement and Career Enhancement) programme, with the aim of improving women's working conditions, status and career prospects. In the clothing sector, they represent no less than 80% of employees, according to the brand on its website. This foundation, created in partnership with resellers and local and international NGOs, aims to bring schooling, technical training and professional skills to programme participants. Amongst the 17,000 women who have benefited from this programme, five have been chosen to tell their stories in the documentary series, "One Stitch Closer". Launched for International Women's Day, on 8th March, each episode is dedicated to the destiny of these women and their different careers.
With Care as one of its partners, Gap will also sell a limited-edition t-shirt, with part of the profits going to the NGO. In violet, the official colour of International Women's Day, it carries a quote from the poet, Azure Antoinette. "The way to inspire change, is to recognize the wisdom of women". These t-shirts will be sold on the brand's e-shop and in some American stores from tomorrow.
In addition, a video dedicated to Emawati, a young Indonesian scarf designer, and a portrait of Azure Antoinette, are already on-line.
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