Since 2007, the ready-to-wear fashion group, Gap, has developed the P.A.C.E (Personal Advancement and Career Enhancement) programme, with the aim of improving women's working conditions, status and career prospects. In the clothing sector, they represent no less than 80% of employees, according to the brand on its website. This foundation, created in partnership with resellers and local and international NGOs, aims to bring schooling, technical training and professional skills to programme participants. Amongst the 17,000 women who have benefited from this programme, five have been chosen to tell their stories in the documentary series, "One Stitch Closer". Launched for International Women's Day, on 8th March, each episode is dedicated to the destiny of these women and their different careers.
With Care as one of its partners, Gap will also sell a limited-edition t-shirt, with part of the profits going to the NGO. In violet, the official colour of International Women's Day, it carries a quote from the poet, Azure Antoinette. "The way to inspire change, is to recognize the wisdom of women". These t-shirts will be sold on the brand's e-shop and in some American stores from tomorrow.
In addition, a video dedicated to Emawati, a young Indonesian scarf designer, and a portrait of Azure Antoinette, are already on-line.
News in the same category
Fashion and homeware Matalan diversifies its offer by launching a new online store: Matalan Direct, which focuses on home furniture only.
In addition to being located in the heart of the Huis Ten Bosch theme park in Japan, the future Henna-na hotel will have the specificity of employing humanoid robots, whilst room access keys and cards give way to facial recognition.
Created by the Taiwanese designer duo, Chay Su and Rika Lin, the handbag brand, "JumpFromPaper" is based on a surprising concept. Whilst they look like 2D cartoons, they can carry books, tablet computers and other treasures.
Scotland was the third country in the UK to apply the 5p charge for carrier bags. Six months later, the feedback is beyond expectations.
