International Women's Day : Gap launches an exclusive t-shirt  

International Women's Day : Gap launches an exclusive t-shirt  


Way of consumption New Products

Testimony to the Gap Group's P.A.C.E programme to improve the status of women, the film "One Stitch Closer" will be released for International Women's Day. In parallel, a limited-edition t-shirt will be sold, in partnership with Care.  

Since 2007, the ready-to-wear fashion group, Gap, has developed the P.A.C.E (Personal Advancement and Career Enhancement) programme, with the aim of improving women's working conditions, status and career prospects. In the clothing sector, they represent no less than 80% of employees, according to the brand on its website. This foundation, created in partnership with resellers and local and international NGOs, aims to bring schooling, technical training and professional skills to programme participants. Amongst the 17,000 women who have benefited from this programme, five have been chosen to tell their stories in the documentary series, "One Stitch Closer". Launched for International Women's Day, on 8th March, each episode is dedicated to the destiny of these women and their different careers.   

With Care as one of its partners, Gap will also sell a limited-edition t-shirt, with part of the profits going to the NGO. In violet, the official colour of International Women's Day, it carries a quote from the poet, Azure Antoinette. "The way to inspire change, is to recognize the wisdom of women". These t-shirts will be sold on the brand's e-shop and in some American stores from tomorrow.  

In addition, a video dedicated to Emawati, a young Indonesian scarf designer, and a portrait of Azure Antoinette, are already on-line. 

News written by the team of The-shops.co.uk The-Shops.co.uk

News in the same category

Starbucks x Spotify partnership has begun

Starbucks x Spotify partnership has begun

Selected Starbucks locations are now offering a Spotify service enabling customers to discover and save the songs played in-store.

  • New Products
Cardiff's First Zero Waste Shop Finally Opens

Cardiff's First Zero Waste Shop Finally Opens

Some would say it’s the ultimate shopping experience. Bring your own shopping bag and shop away.

  • Shop
  • Way of consumption
Mighty Purse and Everpurse: bags to recharge your telephone

Mighty Purse and Everpurse: bags to recharge your telephone

The essential accessory for women, the handbag, has been modernised and now hides a real mobile phone charger in its leather pockets. And for more choice, two brands already share the market: Mighty Purse and Everpurse.

  • Telephony
  • New Products
Switzerland tests "Stamps by SMS"

Switzerland tests "Stamps by SMS"

Tested by the Swiss Post Office during 2013, the "SMS Stamp" lets you pay postage on letters using a mobile telephone. By sending an SMS to a dedicated number, the client receives a code to indicate on the envelope.

  • Way of consumption
  • New Products
International Women's Day : Gap launches an exclusive t-shirt