Interactive store has opened in Saint-Helier, for Sure.

Interactive store has opened in Saint-Helier, for Sure.


Shop Telephony

Pun was easy but the news is true: Sure, the telecommunication company based in Jersey, just opened a revolutionary interactive store at the corner of New Street and King Street, in Saint-Helier.

The Channel Islands mobile operator is offering its customers a brand new shopping experience: immersion and interaction. Lisa Mclauchlan, Head of Commercial Operations of Sure Jersey, explains the concept in a few words: "The store is designed in a series of zones, each one giving our customers access to the services they need during their visit, they can be in and out quickly if they want or can spend more time with our staff finding out about our products and services". Indeed, when walking into the store, that's what you'll notice first: the touch totem, composed with three 55-inch touch screens. It's the point of sale.

There, customers can compare different phones, offers or products, put together a package and, if they're not completely sure with their choice at the moment, they can email their preferences, think about it, then complete the order online later if they want. There's also a large video strip that runs alongside the walls to enhance the sensation of immersion. The whole point of this Sure store is to minimise the waiting time as much as possible but, should you have to wait a little, the staff will guide you to the lounge and offer you a pleasant seat, a drink and an iPad if you don't watch TV. This unique store is already a success and Guernsey and the Isle of Man should be the next locations within a few months.

*Photo: via Retail Magazine

News written by the team of The-shops.co.uk The-Shops.co.uk

News in the same category

Chain store B&M announces opening date for Halesowen store

Chain store B&M announces opening date for Halesowen store

Retail giants, B&M are set to open up a new store in Halesowen on the 21st August, creating 40 jobs in the local area and delighting bargain hunters.

  • Shop
Doncaster : Aldi set to open its fifth store

Doncaster : Aldi set to open its fifth store

The German discount chain, Aldi is set to open a new store in Doncaster. This new store, in the Armthorpe region of the town, will be Aldi's fifth store to open up in the South Yorkshire town.

  • Shop
  • Food/Health
Sainsbury's testing a new set-up to shop faster

Sainsbury's testing a new set-up to shop faster

Sainsbury's currently testing a new layout in six supermarkets in the UK. The goal is to make shopping even more easy and fast.

  • Shop
  • Way of consumption
BiBoVino, the wine merchant that says goodbye to bottles

BiBoVino, the wine merchant that says goodbye to bottles

It is no use looking for a bottle of wine in BiBoVino stores, as bottles have simply been replaced by Bag-in-Boxes (BiB) of 3 or 5 litres. However, the store makes a point of selecting quality wines.

  • Shop
  • Way of consumption
Interactive store has opened in Saint-Helier, for Sure.