Interactive store has opened in Saint-Helier, for Sure.

The Channel Islands mobile operator is offering its customers a brand new shopping experience: immersion and interaction. Lisa Mclauchlan, Head of Commercial Operations of Sure Jersey, explains the concept in a few words: "The store is designed in a series of zones, each one giving our customers access to the services they need during their visit, they can be in and out quickly if they want or can spend more time with our staff finding out about our products and services". Indeed, when walking into the store, that's what you'll notice first: the touch totem, composed with three 55-inch touch screens. It's the point of sale.

There, customers can compare different phones, offers or products, put together a package and, if they're not completely sure with their choice at the moment, they can email their preferences, think about it, then complete the order online later if they want. There's also a large video strip that runs alongside the walls to enhance the sensation of immersion. The whole point of this Sure store is to minimise the waiting time as much as possible but, should you have to wait a little, the staff will guide you to the lounge and offer you a pleasant seat, a drink and an iPad if you don't watch TV. This unique store is already a success and Guernsey and the Isle of Man should be the next locations within a few months.

*Photo: via Retail Magazine