Sustainable fashion has been one of H&M's concerns for a long time. Their H&M Conscious seven commitments include Provide fashion for conscious customers, Choose and reward responsible partners, Be ethical or Be climate smart, amongst others. The one that refers to the Fashion Recycling Week initiative has to be the Reduce, reuse, recycle commitment, obviously.
For this very first edition, H&M asked the London College of Fashion to collaborate. The second-year students are in charge of several window installations they had to create with clothes coming from the retailer's Garment Collecting Initiative: London, Manchester, Leeds and Edinburgh a some of the eight H&M locations where the Fashion Recycling Week will run from 31 August to 6 September.
In Covent Garden's piazza, unwanted clothes will be collected in a huge box, discount vouchers being given in return. There will be a game going on too. Just guessing how many clothes were used for each installation and posting your answer on Instagram, with the hashtag #CloseTheLoop and a @hm tag, may allow you to win a £250 H&M voucher.
*Photo: The London College of Fashion
News in the same category
Asda announced two weeks ago the opening of their first 24/7 Click-and-Collect point in St Helen. It's not only Asda's first one, its simply the first in the whole country. And it's intelligent.
At a time when blue gold is already a challenge for many countries, the Casa del Agua bar collects, distills, purifies and re-mineralises Mexico rainwater, in front of the client. Served and sold, it retails at 40 dollars for a 600mL bottle.
Following a PETA video showing mistreatment of angora rabbits in China, the Inditex textile group (Zara, Bershka, Pull & Bear) has removed angora wool articles from its shelves and stopped their production.
Many recipes cannot be made without a minimum of kitchen equipment. So the Canadian association, The Kitchen Library, proposes the rental of these instruments, for a duration of 7 days. In parallel, it also organises cookery lessons.
