H&M and the London College of Fashion initiate the Fashion Recycling Week

H&M and the London College of Fashion initiate the Fashion Recycling Week


Way of consumption

H&M is about to launch the very first Fashion Recycling Week, from 31 August to 6 September. The fashion retailer asked the London College of Fashion to be part of the project.

Sustainable fashion has been one of H&M's concerns for a long time. Their H&M Conscious seven commitments include Provide fashion for conscious customers, Choose and reward responsible partners, Be ethical or Be climate smart, amongst others. The one that refers to the Fashion Recycling Week initiative has to be the Reduce, reuse, recycle commitment, obviously.

For this very first edition, H&M asked the London College of Fashion to collaborate. The second-year students are in charge of several window installations they had to create with clothes coming from the retailer's Garment Collecting Initiative: London, Manchester, Leeds and Edinburgh a some of the eight H&M locations where the Fashion Recycling Week will run from 31 August to 6 September.

In Covent Garden's piazza, unwanted clothes will be collected in a huge box, discount vouchers being given in return. There will be a game going on too. Just guessing how many clothes were used for each installation and posting your answer on Instagram, with the hashtag #CloseTheLoop and a @hm tag, may allow you to win a £250 H&M voucher.

*Photo: The London College of Fashion

News written by the team of The-shops.co.uk The-Shops.co.uk

News in the same category

Slimming mirrors in stores: from myth to reality

Slimming mirrors in stores: from myth to reality

Will ready-to-wear clothing retailers install slimming mirrors to incite purchases? Whilst some are asking the question, The Skinny Mirror removes all doubts with its range of mirrors that remove up to 4.5 kilos from your reflection.

  • Way of consumption
Smaller Footprints Opens in Clifton

Smaller Footprints Opens in Clifton

Smaller Footprints is a new shop in Clifton in Bristol with a zero waste ethos at its heart. Located in Regent Street, the new shop offers a varied range of food and non-food items packaging free.

  • Shop
  • Food/Health
  • Way of consumption
The Kitchen Library : the library for kitchen equipment

The Kitchen Library : the library for kitchen equipment

Many recipes cannot be made without a minimum of kitchen equipment. So the Canadian association, The Kitchen Library, proposes the rental of these instruments, for a duration of 7 days. In parallel, it also organises cookery lessons.

  • Food/Health
  • Way of consumption
Under pressure, Lego terminates its partnership with Shell

Under pressure, Lego terminates its partnership with Shell

With Shell planning future oil drilling in Alaska, Greenpeace mobilised more than 6 million people to take toys sold by Lego and branded with the Shell logo off the market. The company announced the termination of its contract with the oil company.

  • Leisures
  • Way of consumption
H&M and the London College of Fashion initiate the Fashion Recycling Week
Chain stores related to the news
H&M
  • 203 store H&M listed
> All news H&M