H&M and the London College of Fashion initiate the Fashion Recycling Week

H&M and the London College of Fashion initiate the Fashion Recycling Week


Way of consumption

H&M is about to launch the very first Fashion Recycling Week, from 31 August to 6 September. The fashion retailer asked the London College of Fashion to be part of the project.

Sustainable fashion has been one of H&M's concerns for a long time. Their H&M Conscious seven commitments include Provide fashion for conscious customers, Choose and reward responsible partners, Be ethical or Be climate smart, amongst others. The one that refers to the Fashion Recycling Week initiative has to be the Reduce, reuse, recycle commitment, obviously.

For this very first edition, H&M asked the London College of Fashion to collaborate. The second-year students are in charge of several window installations they had to create with clothes coming from the retailer's Garment Collecting Initiative: London, Manchester, Leeds and Edinburgh a some of the eight H&M locations where the Fashion Recycling Week will run from 31 August to 6 September.

In Covent Garden's piazza, unwanted clothes will be collected in a huge box, discount vouchers being given in return. There will be a game going on too. Just guessing how many clothes were used for each installation and posting your answer on Instagram, with the hashtag #CloseTheLoop and a @hm tag, may allow you to win a £250 H&M voucher.

*Photo: The London College of Fashion

News written by the team of The-shops.co.uk The-Shops.co.uk

News in the same category

Where does the meat for ready meals come from?

Where does the meat for ready meals come from?

Several consumer associations met to launch an awareness campaign about the origin of meat in transformed products, with the hope of changing European legislation.

  • Food/Health
  • Way of consumption
Coca-Cola: The words "gay" and "lesbian" banned from cans

Coca-Cola: The words "gay" and "lesbian" banned from cans

You can share a Coca-Cola with your family. But customising your can with the words "gay" or "lesbian" is forbidden by the American giant, and produces an error message on the dedicated "Share a Coke" website.

  • Food/Health
  • Way of consumption
Nestlé hires 1,000 robots to sell its coffee machines

Nestlé hires 1,000 robots to sell its coffee machines

Before the end of 2015, Nestlé Japan plans to install humanoid robots, named Pepper, in its stores. Capable of understanding and interacting with humans, they advise clients on the brand's products and coffee machines.

  • New technologies
  • Way of consumption
Zonzon: reinsertion through biscuits made in prison

Zonzon: reinsertion through biscuits made in prison

When the patisserie world meets the prison world, the result is gourmet and committed. Whether it is the Bad Boy's Bakery biscuits created by Gordon Ramsey or the Zonzon project, the aim is to combine reinsertion and gourmet pleasures.

  • Food/Health
  • Way of consumption
H&M and the London College of Fashion initiate the Fashion Recycling Week
Chain stores related to the news
H&M
  • 203 store H&M listed
> All news H&M