Sustainable fashion has been one of H&M's concerns for a long time. Their H&M Conscious seven commitments include Provide fashion for conscious customers, Choose and reward responsible partners, Be ethical or Be climate smart, amongst others. The one that refers to the Fashion Recycling Week initiative has to be the Reduce, reuse, recycle commitment, obviously.
For this very first edition, H&M asked the London College of Fashion to collaborate. The second-year students are in charge of several window installations they had to create with clothes coming from the retailer's Garment Collecting Initiative: London, Manchester, Leeds and Edinburgh a some of the eight H&M locations where the Fashion Recycling Week will run from 31 August to 6 September.
In Covent Garden's piazza, unwanted clothes will be collected in a huge box, discount vouchers being given in return. There will be a game going on too. Just guessing how many clothes were used for each installation and posting your answer on Instagram, with the hashtag #CloseTheLoop and a @hm tag, may allow you to win a £250 H&M voucher.
*Photo: The London College of Fashion
News in the same category
Less than 15 days ago after announcing they were removed, Asda is reinstalling previous food donation points in all its stores across the UK.
Berlin has just welcomed the first luxury grocery store exclusively for cats and dogs, with ready meals, grilled meat and small cakes. Newly arrived in Germany, this concept is now being developed in the United States.
Following in the footsteps of in vitro steak created in 2013, the company Beyond Meat makes meat substitutes. Whilst products in the range have a similar taste and texture to chicken or beef, they are entirely made of plants.
From London to Canberra, passing by Paris and Ottawa, consumer associations have begun protest campaigns to reduce the tax applied to sanitary towels, tampons, menstrual cups and other sanitary protection.
