Sustainable fashion has been one of H&M's concerns for a long time. Their H&M Conscious seven commitments include Provide fashion for conscious customers, Choose and reward responsible partners, Be ethical or Be climate smart, amongst others. The one that refers to the Fashion Recycling Week initiative has to be the Reduce, reuse, recycle commitment, obviously.
For this very first edition, H&M asked the London College of Fashion to collaborate. The second-year students are in charge of several window installations they had to create with clothes coming from the retailer's Garment Collecting Initiative: London, Manchester, Leeds and Edinburgh a some of the eight H&M locations where the Fashion Recycling Week will run from 31 August to 6 September.
In Covent Garden's piazza, unwanted clothes will be collected in a huge box, discount vouchers being given in return. There will be a game going on too. Just guessing how many clothes were used for each installation and posting your answer on Instagram, with the hashtag #CloseTheLoop and a @hm tag, may allow you to win a £250 H&M voucher.
*Photo: The London College of Fashion
News in the same category
When the patisserie world meets the prison world, the result is gourmet and committed. Whether it is the Bad Boy's Bakery biscuits created by Gordon Ramsey or the Zonzon project, the aim is to combine reinsertion and gourmet pleasures.
Amazon Pantry crossed the Atlantic Ocean and is now available in the U.K. too, making your grocery shopping even more easy and competitive.
The day after the Charlie Hebdo newspaper shooting, e-shops were already selling "Je suis Charlie" products. Whilst the majority are committed to donating their earnings, others have a purely mercantile aim.
Vegan food come into it’s own in the East London district in the form of a new supermarket based at Homerton and named the Plant Based Supermarket which sells 100% vegan products.
