Sustainable fashion has been one of H&M's concerns for a long time. Their H&M Conscious seven commitments include Provide fashion for conscious customers, Choose and reward responsible partners, Be ethical or Be climate smart, amongst others. The one that refers to the Fashion Recycling Week initiative has to be the Reduce, reuse, recycle commitment, obviously.
For this very first edition, H&M asked the London College of Fashion to collaborate. The second-year students are in charge of several window installations they had to create with clothes coming from the retailer's Garment Collecting Initiative: London, Manchester, Leeds and Edinburgh a some of the eight H&M locations where the Fashion Recycling Week will run from 31 August to 6 September.
In Covent Garden's piazza, unwanted clothes will be collected in a huge box, discount vouchers being given in return. There will be a game going on too. Just guessing how many clothes were used for each installation and posting your answer on Instagram, with the hashtag #CloseTheLoop and a @hm tag, may allow you to win a £250 H&M voucher.
*Photo: The London College of Fashion
News in the same category
Berlin has just welcomed the first luxury grocery store exclusively for cats and dogs, with ready meals, grilled meat and small cakes. Newly arrived in Germany, this concept is now being developed in the United States.
To support dairy farmers in the UK, Morrisons launched a Milk For Farmers range this autumn. The supermarket is now taking a further step and raises its milk prices a little bit more.
Tested by the Swiss Post Office during 2013, the "SMS Stamp" lets you pay postage on letters using a mobile telephone. By sending an SMS to a dedicated number, the client receives a code to indicate on the envelope.
To find its customers where they least expect it, the American cosmetic brand, Benefit, is installing vending machines developed by ZoomSystems. In the shape of pink buses, they contain the brand's best sellers.
