Sustainable fashion has been one of H&M's concerns for a long time. Their H&M Conscious seven commitments include Provide fashion for conscious customers, Choose and reward responsible partners, Be ethical or Be climate smart, amongst others. The one that refers to the Fashion Recycling Week initiative has to be the Reduce, reuse, recycle commitment, obviously.
For this very first edition, H&M asked the London College of Fashion to collaborate. The second-year students are in charge of several window installations they had to create with clothes coming from the retailer's Garment Collecting Initiative: London, Manchester, Leeds and Edinburgh a some of the eight H&M locations where the Fashion Recycling Week will run from 31 August to 6 September.
In Covent Garden's piazza, unwanted clothes will be collected in a huge box, discount vouchers being given in return. There will be a game going on too. Just guessing how many clothes were used for each installation and posting your answer on Instagram, with the hashtag #CloseTheLoop and a @hm tag, may allow you to win a £250 H&M voucher.
*Photo: The London College of Fashion
News in the same category
Moving around in a crowded shopping centre can quickly become tiring when you are in a hurry. So a young 10-year-old girl told the UK Meadowhall shopping centre of her exasperation - and they are now testing a fast lane for walkers.
Having discounts when grocery shopping is already great, but what if you could choose the discounted items yourself? Thanks to Waitrose, it's possible and it's a huge success.
River Island offers an innovative option to its 'Click and collect' service: the 'Click and don't collect'. It can be useful if you change your mind and can't find the time to collect your online purchases.
Promoted by Alex Henige, Reduce. Reuse. Grow develops containers that transform into plants. Containing seeds, the Company's coffee cups can be planted to contribute to reforestation in certain regions.
