H&M and the London College of Fashion initiate the Fashion Recycling Week

H&M and the London College of Fashion initiate the Fashion Recycling Week


Way of consumption

H&M is about to launch the very first Fashion Recycling Week, from 31 August to 6 September. The fashion retailer asked the London College of Fashion to be part of the project.

Sustainable fashion has been one of H&M's concerns for a long time. Their H&M Conscious seven commitments include Provide fashion for conscious customers, Choose and reward responsible partners, Be ethical or Be climate smart, amongst others. The one that refers to the Fashion Recycling Week initiative has to be the Reduce, reuse, recycle commitment, obviously.

For this very first edition, H&M asked the London College of Fashion to collaborate. The second-year students are in charge of several window installations they had to create with clothes coming from the retailer's Garment Collecting Initiative: London, Manchester, Leeds and Edinburgh a some of the eight H&M locations where the Fashion Recycling Week will run from 31 August to 6 September.

In Covent Garden's piazza, unwanted clothes will be collected in a huge box, discount vouchers being given in return. There will be a game going on too. Just guessing how many clothes were used for each installation and posting your answer on Instagram, with the hashtag #CloseTheLoop and a @hm tag, may allow you to win a £250 H&M voucher.

*Photo: The London College of Fashion

News written by the team of The-shops.co.uk The-Shops.co.uk

News in the same category

A UK shopping centre tests a fast lane for walkers

A UK shopping centre tests a fast lane for walkers

Moving around in a crowded shopping centre can quickly become tiring when you are in a hurry. So a young 10-year-old girl told the UK Meadowhall shopping centre of her exasperation - and they are now testing a fast lane for walkers.

  • Way of consumption
Beyond Meat: meat made from plants

Beyond Meat: meat made from plants

Following in the footsteps of in vitro steak created in 2013, the company Beyond Meat makes meat substitutes. Whilst products in the range have a similar taste and texture to chicken or beef, they are entirely made of plants.

  • Food/Health
  • Way of consumption
Where does the meat for ready meals come from?

Where does the meat for ready meals come from?

Several consumer associations met to launch an awareness campaign about the origin of meat in transformed products, with the hope of changing European legislation.

  • Food/Health
  • Way of consumption
Bureo : skateboards made of recycled plastic

Bureo : skateboards made of recycled plastic

The brand, Bureo, was born from the wish to clean plastic waste from oceans, and more precisely fishing nets. By collecting them along Chilean beaches, the start-up transforms them into skateboards.

  • Leisures
  • Way of consumption
H&M and the London College of Fashion initiate the Fashion Recycling Week
Chain stores related to the news
H&M
  • 203 store H&M listed
> All news H&M