Sustainable fashion has been one of H&M's concerns for a long time. Their H&M Conscious seven commitments include Provide fashion for conscious customers, Choose and reward responsible partners, Be ethical or Be climate smart, amongst others. The one that refers to the Fashion Recycling Week initiative has to be the Reduce, reuse, recycle commitment, obviously.
For this very first edition, H&M asked the London College of Fashion to collaborate. The second-year students are in charge of several window installations they had to create with clothes coming from the retailer's Garment Collecting Initiative: London, Manchester, Leeds and Edinburgh a some of the eight H&M locations where the Fashion Recycling Week will run from 31 August to 6 September.
In Covent Garden's piazza, unwanted clothes will be collected in a huge box, discount vouchers being given in return. There will be a game going on too. Just guessing how many clothes were used for each installation and posting your answer on Instagram, with the hashtag #CloseTheLoop and a @hm tag, may allow you to win a £250 H&M voucher.
*Photo: The London College of Fashion
News in the same category
Customers who have become accustomed to single-use takeaway cups while visiting the Boston Tea Party coffee chain will need to make a slight adjustment. As of 1 June, disposable cups have been removed from 22 of their outlets.
Bionic Yarn is tackling ocean pollution by creating textile fibres from plastic waste collected at sea. For its first collection, it has worked with G-Star Raw and now counts Pharell Williams in its team.
Berlin has just welcomed the first luxury grocery store exclusively for cats and dogs, with ready meals, grilled meat and small cakes. Newly arrived in Germany, this concept is now being developed in the United States.
Asda and the Social Investment Scotland just redistributed £172,000 from the supermarket's carrier bag funds, helping various community projects across Scotland.
