Sustainable fashion has been one of H&M's concerns for a long time. Their H&M Conscious seven commitments include Provide fashion for conscious customers, Choose and reward responsible partners, Be ethical or Be climate smart, amongst others. The one that refers to the Fashion Recycling Week initiative has to be the Reduce, reuse, recycle commitment, obviously.
For this very first edition, H&M asked the London College of Fashion to collaborate. The second-year students are in charge of several window installations they had to create with clothes coming from the retailer's Garment Collecting Initiative: London, Manchester, Leeds and Edinburgh a some of the eight H&M locations where the Fashion Recycling Week will run from 31 August to 6 September.
In Covent Garden's piazza, unwanted clothes will be collected in a huge box, discount vouchers being given in return. There will be a game going on too. Just guessing how many clothes were used for each installation and posting your answer on Instagram, with the hashtag #CloseTheLoop and a @hm tag, may allow you to win a £250 H&M voucher.
*Photo: The London College of Fashion
News in the same category
The aim of the SILO locavore restaurant: take food back to the pre-industrial era. Between making ingredients (flour, cream, bread...), bills by mail and removing intermediaries, the chef, Douglas McMaster wants to reduce his waste to zero.
Announced at the end of 2013 by the internet giant, the Amazon Prime Air service should soon start in the United States. This delivery service was temporarily authorised by the American authorities, under certain conditions.
After a trial period in more than 100 stores, Morrisons plans to expand its food waste program to its whole network across the country.
Vegan food come into it’s own in the East London district in the form of a new supermarket based at Homerton and named the Plant Based Supermarket which sells 100% vegan products.
