Sustainable fashion has been one of H&M's concerns for a long time. Their H&M Conscious seven commitments include Provide fashion for conscious customers, Choose and reward responsible partners, Be ethical or Be climate smart, amongst others. The one that refers to the Fashion Recycling Week initiative has to be the Reduce, reuse, recycle commitment, obviously.
For this very first edition, H&M asked the London College of Fashion to collaborate. The second-year students are in charge of several window installations they had to create with clothes coming from the retailer's Garment Collecting Initiative: London, Manchester, Leeds and Edinburgh a some of the eight H&M locations where the Fashion Recycling Week will run from 31 August to 6 September.
In Covent Garden's piazza, unwanted clothes will be collected in a huge box, discount vouchers being given in return. There will be a game going on too. Just guessing how many clothes were used for each installation and posting your answer on Instagram, with the hashtag #CloseTheLoop and a @hm tag, may allow you to win a £250 H&M voucher.
*Photo: The London College of Fashion
News in the same category
Adopted in 2011, the INCO regulation on the labelling of foodstuffs enters into force tomorrow. Allergens and nanomaterials are amongst the information that becomes compulsory on products, even for restaurants and on internet.
Scotland was the third country in the UK to apply the 5p charge for carrier bags. Six months later, the feedback is beyond expectations.
In addition to being located in the heart of the Huis Ten Bosch theme park in Japan, the future Henna-na hotel will have the specificity of employing humanoid robots, whilst room access keys and cards give way to facial recognition.
Transforming water into vodka or rum is not a miracle with the "Palcohol" powders from "Lipsmark" soon to be sold in the USA. Another company, Pat's Backcountry Beverages sells beer in sachets.
