H&M and the London College of Fashion initiate the Fashion Recycling Week

H&M and the London College of Fashion initiate the Fashion Recycling Week


Way of consumption

H&M is about to launch the very first Fashion Recycling Week, from 31 August to 6 September. The fashion retailer asked the London College of Fashion to be part of the project.

Sustainable fashion has been one of H&M's concerns for a long time. Their H&M Conscious seven commitments include Provide fashion for conscious customers, Choose and reward responsible partners, Be ethical or Be climate smart, amongst others. The one that refers to the Fashion Recycling Week initiative has to be the Reduce, reuse, recycle commitment, obviously.

For this very first edition, H&M asked the London College of Fashion to collaborate. The second-year students are in charge of several window installations they had to create with clothes coming from the retailer's Garment Collecting Initiative: London, Manchester, Leeds and Edinburgh a some of the eight H&M locations where the Fashion Recycling Week will run from 31 August to 6 September.

In Covent Garden's piazza, unwanted clothes will be collected in a huge box, discount vouchers being given in return. There will be a game going on too. Just guessing how many clothes were used for each installation and posting your answer on Instagram, with the hashtag #CloseTheLoop and a @hm tag, may allow you to win a £250 H&M voucher.

*Photo: The London College of Fashion

News written by the team of The-shops.co.uk The-Shops.co.uk

News in the same category

"Rag Bag": the carrier bag that encourages you to give clothes.

"Rag Bag": the carrier bag that encourages you to give clothes.

As well as being a simple carrier bag, the "Rag Bag" becomes an envelope to send old clothes to charities. This initiative by the ready-to-wear brand, Uniforms for the Dedicated also has an ecological aim.

  • Way of consumption
Fair Squared: fair trade condoms

Fair Squared: fair trade condoms

Offering eco-responsible, animal friendly, fair trade products, Fair Squared is a brand of condoms, lubricants, massage oils and personal hygiene products.

  • Leisures
  • Way of consumption
Bureo : skateboards made of recycled plastic

Bureo : skateboards made of recycled plastic

The brand, Bureo, was born from the wish to clean plastic waste from oceans, and more precisely fishing nets. By collecting them along Chilean beaches, the start-up transforms them into skateboards.

  • Leisures
  • Way of consumption
A UK shopping centre tests a fast lane for walkers

A UK shopping centre tests a fast lane for walkers

Moving around in a crowded shopping centre can quickly become tiring when you are in a hurry. So a young 10-year-old girl told the UK Meadowhall shopping centre of her exasperation - and they are now testing a fast lane for walkers.

  • Way of consumption
H&M and the London College of Fashion initiate the Fashion Recycling Week
Chain stores related to the news
H&M
  • 203 store H&M listed
> All news H&M