With gains of more than 800 dollars in only 24 hours, Grand Theft Auto V has just broken the sales records for the video game, and even for the cinema industry. In comparison, the James Cameron's film Avatar reached a billion dollars after 17 days on screens. Indeed, the industry that some call the 10th art benefits from production budgets similar to those for the big screen. In the case of GTA V, design and communication cost no less than 260 million dollars, or 60 million more than most of James Cameron's super productions.
Previously, the Call of Duty series also generated exceptional sales, with more than 500 million dollars for the first day of Black Ops 2. The following game in the saga, Call of Duty: Modern Warfare 3 brought in more than one billion dollars in 15 days.
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The brand, Bureo, was born from the wish to clean plastic waste from oceans, and more precisely fishing nets. By collecting them along Chilean beaches, the start-up transforms them into skateboards.
