Bringing children to love fruits and vegetables is not an easy task, making the "five a day" rule quite hard to follow. In Lincolnshire, a local Tesco store manager replaced the free sweets for kids by free fruits and customers loved it. This was an inspiration for Tesco and the company decided to test the idea in fifteen locations in Glasgow. Since the end of November, free apples, bananas and oranges are installed at the entrance of these stores.
"As a father myself, I know just how much of a challenge it can be to navigate the aisles with hungry children in tow" said Josh Hardie, Tesco's Corporate Responsibility Director. "As well as helping mak
e sure children get their all-important five a day, we’re hoping this new plan will help instil some healthy eating habits that will stay with children as they grow up." The trial will last four weeks and the supermarket chain will then decide whether or not its going to be expanded to further locations (although England and Wales already have).
In the meantime, as we are heading towards Christmas, Tesco is willing to share its festive mood and has begun to deliver free mince pies around the country. A Tesco Mince Pie Van is touring the UK over the next few weeks to offer 1,000 packs in cities including Aylesbury, London, Newmarket and Nottingham.
Tesco's Mince Pie Man Paul Harrison explains how: “I’ll be gently knocking on people’s doors and handing out free packs of Tesco Mince Pies and saying hello. But, if I don’t see you, make sure you see me, tweet a picture of my van*, and then there’ll be a pack of mince pies winging their way to you faster than Father Christmas’ very own reindeer-drawn sleigh.” If you're away from home when the Mince Pie Man rings your bell, don't worry, he'll leave a card and a voucher in your mailbox.
* With #HappieChristmas to @tescomedia.
Photo: Lincolnshire Echo
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