Boston, 1991. Lev Glazman and Alina Roytberg own a small apothecary where they sell natural care products coming from all around the world. Two years later, they create their own line of artisanal soaps: triple-milled, based on vegetable and shea butter, these oval-shaped soaps are carefully hand-wrapped in a delicate luxury paper. The Oval Soaps line will meet an unexpected success not only in the US but overseas too. That how Fresh was born.
Glazman and Roytberg expanded their skincare line and developed bodycare, fragrance, haircare, candles, all based on natural ingredients. Almost 25 years later, Fresh is part of the LVMH group and its products are available online and in more than 525 department stores over the world. But there are only 18 Fresh standalone stores. The first (and only) Fresh store in the UK opened in London 10 years ago, on Marylebone High Street.
It's time for a second one: Fresh's flagship store will open this November on Monmouth Street, in London's Seven Dials. The boutique will sell all the products from Fresh different lines (skincare, candles, perfumes,...) in its trademark clean and relaxing atmosphere.
*Photo: LVMH
News in the same category
The Let Toys Be Toys Association has just reached an agreement with the Toys’R’Us toy store chain over gendered marketing. The giant has just announced the progressive suppression of separate boy/girl sections.
Popular Swedish fashion brand Monki is opening up a new shop in Newcastles Eldon Square.
One of the largest empty shops in Chester is at last being brought back into use. The New Look store, which closed in 2017, will be transformed into a major store for the British Heart Foundation (BHF) charity.
Pontcanna will soon be welcoming a new Co-op store. The store is expected to create around 20 new jobs in the area, and many locals are already expressing their excitement over the opening of the new Co-op. The store will be located on Pontcanna Street.