Never without a new idea, the designer, Marc Jacobs, will open a pop-up store in the heart of New York tomorrow, for three days. Created for the launch of Fashion Week, this event also celebrates the launch of the brand's new fragrance, "Daisy". Whilst the store offers luxury items, perfumes and accessories, nothing can be bought with credit cards, cheque books or dollars. To purchase one of the articles, you have to give something of yourself and show your communicating talents as the brand offers its products for a message and a photo posted on the Twitter, Facebook and Instagram pages dedicated to the Daisy Marc Jacobs Tweet Shop. The most creative and audacious will even win a luxury item from the new collection.
Increasingly widespread, this type of marketing campaign is now found in all kinds of sectors. The video games editor, Sony Computer Entertainment, distributed sandwiches for messages posted on Facebook or Tweeter, for the future launch of its God of War game, Ascension.
* Illustration from the Marc Jacobs website: http://www.marcjacobs.com/
News in the same category
MuscleFood.com has just started to sell raw camel milk online. Sold for £19 a 500ml bottle, it costs as much as champagne but it's said to be so incredibly healthier than regular milk.
Going away from fashion standards, the clothing brand, Calvin Klein has launched its Plus Size line, with sizes from 44 to 54. With relatively few products for the moment, the collection includes mainly dresses and tops.
By investing in the Green Mountain Coffee Roasters company, the Coca-Cola Company wants to launch a range of soda machines, which will also make tea, energy drinks and fruit juices.
Kingfishers is adapting to new DIY habits and, while closing B&Q stores, the retailer plans to increase the Screwfix outlets network.
