Never without a new idea, the designer, Marc Jacobs, will open a pop-up store in the heart of New York tomorrow, for three days. Created for the launch of Fashion Week, this event also celebrates the launch of the brand's new fragrance, "Daisy". Whilst the store offers luxury items, perfumes and accessories, nothing can be bought with credit cards, cheque books or dollars. To purchase one of the articles, you have to give something of yourself and show your communicating talents as the brand offers its products for a message and a photo posted on the Twitter, Facebook and Instagram pages dedicated to the Daisy Marc Jacobs Tweet Shop. The most creative and audacious will even win a luxury item from the new collection.
Increasingly widespread, this type of marketing campaign is now found in all kinds of sectors. The video games editor, Sony Computer Entertainment, distributed sandwiches for messages posted on Facebook or Tweeter, for the future launch of its God of War game, Ascension.
* Illustration from the Marc Jacobs website: http://www.marcjacobs.com/
News in the same category
Bionic Yarn is tackling ocean pollution by creating textile fibres from plastic waste collected at sea. For its first collection, it has worked with G-Star Raw and now counts Pharell Williams in its team.
Evans Cycles have opened a new store at the Glasgow Fort shopping centre. This is their third store in the city and their fifth in Scotland, with the other outlets in Edinburgh and Aberdeen.
Independent fashion brand Damaged Society are to open a new shop in Trinity Leeds. The brand stocks a large range of alternative and pop culture fashion for both women and men.
A new collaboration between Moschino and H&M has brought an eclectic mix of weird and wonderful fashions to the high street store this November. Unusual items include a swimming costume with printed CDs and condom earrings with the Moschino motif.
