Never without a new idea, the designer, Marc Jacobs, will open a pop-up store in the heart of New York tomorrow, for three days. Created for the launch of Fashion Week, this event also celebrates the launch of the brand's new fragrance, "Daisy". Whilst the store offers luxury items, perfumes and accessories, nothing can be bought with credit cards, cheque books or dollars. To purchase one of the articles, you have to give something of yourself and show your communicating talents as the brand offers its products for a message and a photo posted on the Twitter, Facebook and Instagram pages dedicated to the Daisy Marc Jacobs Tweet Shop. The most creative and audacious will even win a luxury item from the new collection.
Increasingly widespread, this type of marketing campaign is now found in all kinds of sectors. The video games editor, Sony Computer Entertainment, distributed sandwiches for messages posted on Facebook or Tweeter, for the future launch of its God of War game, Ascension.
* Illustration from the Marc Jacobs website: http://www.marcjacobs.com/
News in the same category
Greenwich, London is now home to its very own Ikea store. This very new store is the first of its kind, with the brand moving away from their typical retail park on the outskirts of town location to a spot in the hustle and bustle of the city.
In British culture, it is fair to say that M&S has long been regarded as the kind of food shop that you visit when you want to host or entertain in a slightly more upscale fashion than normal.
Shoppers in Kent may be happy to hear that the budget retailer Primark have confirmed their plans to open a store in Bluewater shopping center, adding to their current seven stores in Kent.
76 of 400 Tesco 24-hour stores will reduce their opening hours and will be closed between midnight and 6am.
