Using up to 15,500 litres of water to produce one kilo of beef, occupying nearly 70% of agricultural land and being a source of greenhouse gases - meat production has now become a major ecological problem. Whilst it is essential to change our eating habits, it is not easy to write off a food family that plays an important role in numerous culinary traditions.
For some, the prospect of creating meat without slaughtering animals has become a new objective. In April 2013, Professor Mark Post of the University of Maastricht, nicknamed Mister Frankenburger presented the first artificial beefburger, made from stem cells taken from the muscle of a cow, and then developed in a test tube. This extremely expensive process is not yet ready to join supermarket shelves, unlike the products made by the Beyond Meat Company.
Beyond Meat brand products are already sold in more than 4,000 supermarkets in the USA and Canada, as vegetable beef mince and chicken breast. At first glance, these products have the appearance of their 100% animal counterparts, the difference being that they are made 100% of plants, but with the same nutritional value as meat.
The beef mince is made only from pure pea proteins, and can be used to make lasagne, stuffed tomatoes and bolognaise. The fake chicken breasts are made from a mixture of plants, including fibres of carrots and soya. The chicken or beef aroma was also designed by Beyond Meat from vegetable extracts. As such, the products are suitable for vegan, vegetarian or gluten-free diets. The company states that no antibiotics or genetically modified ingredients are used during production.
Whilst the latter does not want to reveal its production process, it doesn't hide its list of investors. On its website, it states that it has received the support of Microsoft head, Bill Gates, the founders of Twitter Evan Williams and Biz Stone and the CEO of the Honest Tea company, Seth Goldman.
*Images from the Beyond Meat site: http://beyondmeat.com/
News in the same category
Amazon Pantry crossed the Atlantic Ocean and is now available in the U.K. too, making your grocery shopping even more easy and competitive.
To support dairy farmers in the UK, Morrisons launched a Milk For Farmers range this autumn. The supermarket is now taking a further step and raises its milk prices a little bit more.
Sainsbury's currently testing a new layout in six supermarkets in the UK. The goal is to make shopping even more easy and fast.
London is set to play host to a sumptuous new food hall with the opening of Arcade Food Theatre in July. Located at Centre Point on New Oxford Street, Arcade Food Theatre will boast a range of restaurants to suit the tastes of every conceivable diner.
