Present in the European market since 1998, the ready-to-wear brand, Bershka, is trying a new adventure by diversifying its activity. The "bscene" make-up line should be found in the chain's stores during March. The spring 2014 collection aims to be fresh and colourful with lots of motifs. The range includes numerous eye shadows, blushers, gloss and lipsticks, but the brand wanted to stand out and delight nail art fans, with its nail products.
To accompany the first seven nail varnishes on the store shelves, Bershka has launched "nail wraps". These self-adhesive stickers let you customise your nails without taking all day to do it. The brand belonging to the Inditex Group (Zara, Pull and Bear...) will also sell several perfumes in its stores, from this month. To begin this range, it has just presented its very first fragrance: "Bershka The Perfume". This will be accompanied by three eau de toilettes, in Black, Blue or Pink versions. Already available in the store's e-shop, the new make-up and perfume products will be gradually introduced in stores.
* Photo from the "bscene" blog from Bershka : http://bscene.bershka.com/
News in the same category
Actually, it's not just the Cambridge Satchel men store that's new, it's the Men's collection altogether. To celebrate it, the bag manufacturer just opened a dedicated place in London.
After almost a year of renovation work, Uniqlo's London flagship store is almost ready for its grand reopening, set for Friday 18 March 2016.
For the warmer season, the rubber specialist, Aigle has worked with the fashion house, Paul & Joe, for a colourful capsule collection, in which boots, shirts, dresses and other ready-to-wear items are covered with flowers.
Odourless, colourless and tasteless, GHB is a drug that is hard to detect. So four students have invented the "Undercovered Colours" nail varnish that changes colour in the presence, amongst others, of "rape drugs".
