In Japan, vending machines are everywhere, selling everything from sweets to underwear, batteries and even cars. So the system developed by the Company ZoomSystems for the American cosmetic brand, Benefit, is nothing revolutionary for them. However, Americans can now obtain their favourite makeup products in airports, stations and other public places. In the shape of pink buses, the machines offer a selection of around thirty articles, classed among the best sellers of the brand. Thus, you can find mascara, gloss, nail polish or makeup kits. Already installed in around twenty places in the USA, these machines could soon arrive in Europe, and in particular in Spain, Portugal and Germany.
*Illustration from the ZoomSystems website: http://www.zoomsystems.com/
News in the same category
Neil Barrett fashion fans will be excited to hear that the brand has now opened its first London store.
After a successful pop-up store trial this summer, Nespresso has just opened a store at Bluewater, specially designed to improve customer experience.
When the largest food chain in the UK takes such a bold stance, it’s usually a sign the times are indeed changing.
The day after the Charlie Hebdo newspaper shooting, e-shops were already selling "Je suis Charlie" products. Whilst the majority are committed to donating their earnings, others have a purely mercantile aim.