Benefit cosmetics in vending machines

Shop Way of consumption

To find its customers where they least expect it, the American cosmetic brand, Benefit, is installing vending machines developed by ZoomSystems. In the shape of pink buses, they contain the brand's best sellers.

In Japan, vending machines are everywhere, selling everything from sweets to underwear, batteries and even cars. So the system developed by the Company ZoomSystems for the American cosmetic brand, Benefit, is nothing revolutionary for them. However, Americans can now obtain their favourite makeup products in airports, stations and other public places. In the shape of pink buses, the machines offer a selection of around thirty articles, classed among the best sellers of the brand. Thus, you can find mascara, gloss, nail polish or makeup kits. Already installed in around twenty places in the USA, these machines could soon arrive in Europe, and in particular in Spain, Portugal and Germany.

*Illustration from the ZoomSystems website: http://www.zoomsystems.com/

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