Benefit cosmetics in vending machines

Benefit cosmetics in vending machines


Shop Way of consumption

To find its customers where they least expect it, the American cosmetic brand, Benefit, is installing vending machines developed by ZoomSystems. In the shape of pink buses, they contain the brand's best sellers.

In Japan, vending machines are everywhere, selling everything from sweets to underwear, batteries and even cars. So the system developed by the Company ZoomSystems for the American cosmetic brand, Benefit, is nothing revolutionary for them. However, Americans can now obtain their favourite makeup products in airports, stations and other public places. In the shape of pink buses, the machines offer a selection of around thirty articles, classed among the best sellers of the brand. Thus, you can find mascara, gloss, nail polish or makeup kits. Already installed in around twenty places in the USA, these machines could soon arrive in Europe, and in particular in Spain, Portugal and Germany.

*Illustration from the ZoomSystems website: http://www.zoomsystems.com/

News written by the team of The-shops.co.uk The-Shops.co.uk

News in the same category

Sainsbury's testing a new set-up to shop faster

Sainsbury's testing a new set-up to shop faster

Sainsbury's currently testing a new layout in six supermarkets in the UK. The goal is to make shopping even more easy and fast.

  • Shop
  • Way of consumption
H&M and the London College of Fashion initiate the Fashion Recycling Week

H&M and the London College of Fashion initiate the Fashion Recycling Week

H&M is about to launch the very first Fashion Recycling Week, from 31 August to 6 September. The fashion retailer asked the London College of Fashion to be part of the project.

  • Way of consumption
Glasgow Harbour : New Shopping Outlet Plans

Glasgow Harbour : New Shopping Outlet Plans

Ambitious new plans for phase two of the project to regenerate Glasgow Harbour into a state of the art leisure and shopping outlet, have been submitted to Glasgow Council for the Peel Land and Property Group, by their partners Glasgow Harbour Ltd.

  • Shop
Utopia Womenswear - A Fashion Store in York

Utopia Womenswear - A Fashion Store in York

Like many others, I’ve often wondered if Utopia - the ideal place - really exists. Then I discovered that it recently opened at Spurriergate in York.

  • Shop
Benefit cosmetics in vending machines