Benefit cosmetics in vending machines

Benefit cosmetics in vending machines


Shop Way of consumption

To find its customers where they least expect it, the American cosmetic brand, Benefit, is installing vending machines developed by ZoomSystems. In the shape of pink buses, they contain the brand's best sellers.

In Japan, vending machines are everywhere, selling everything from sweets to underwear, batteries and even cars. So the system developed by the Company ZoomSystems for the American cosmetic brand, Benefit, is nothing revolutionary for them. However, Americans can now obtain their favourite makeup products in airports, stations and other public places. In the shape of pink buses, the machines offer a selection of around thirty articles, classed among the best sellers of the brand. Thus, you can find mascara, gloss, nail polish or makeup kits. Already installed in around twenty places in the USA, these machines could soon arrive in Europe, and in particular in Spain, Portugal and Germany.

*Illustration from the ZoomSystems website: http://www.zoomsystems.com/

News written by the team of The-shops.co.uk The-Shops.co.uk

News in the same category

Chester: Back Alley Music is Closing for Parisian-Style Deli

Chester: Back Alley Music is Closing for Parisian-Style Deli

Back Alley Music, a popular music shop, would be closing soon to make way for a Parisian-style-deli or delicatessen. A deli is basically a retail outlet that sells an assortment of fine, foreign or unusually prepared foods.

  • Shop
Luxury Brand Loewe to Open New Bond Street Store in London

Luxury Brand Loewe to Open New Bond Street Store in London

Luxury Spanish brand Loewe is opening a new flagship store in Bond Street in London. Looking to strengthen its presence in the UK, the new outlet will be set over three floors, with 5,380 square feet of retail space.

  • Shop
Lammily: the "Barbie" with normal measurements on Crowdtilt Open

Lammily: the "Barbie" with normal measurements on Crowdtilt Open

Last July, the artist, Nickolay Lamm, demonstrated that Barbie wouldn't stand up if she was real. He then imagined a doll with realistic measurements, now financed by the Crowdtilt Open site under the name, Lammily.

  • Way of consumption
  • New Products
Zara has a tactic to compete with Amazon and Asos

Zara has a tactic to compete with Amazon and Asos

Zara, the fast-fashion retailer which hail from Spain has always had a flexible business model. They are able to respond quickly to fashion trends, the weather and they are able to turn stock around quickly, which all work to keep the customers coming in.

  • Shop
Benefit cosmetics in vending machines