Benefit cosmetics in vending machines

Benefit cosmetics in vending machines


Shop Way of consumption

To find its customers where they least expect it, the American cosmetic brand, Benefit, is installing vending machines developed by ZoomSystems. In the shape of pink buses, they contain the brand's best sellers.

In Japan, vending machines are everywhere, selling everything from sweets to underwear, batteries and even cars. So the system developed by the Company ZoomSystems for the American cosmetic brand, Benefit, is nothing revolutionary for them. However, Americans can now obtain their favourite makeup products in airports, stations and other public places. In the shape of pink buses, the machines offer a selection of around thirty articles, classed among the best sellers of the brand. Thus, you can find mascara, gloss, nail polish or makeup kits. Already installed in around twenty places in the USA, these machines could soon arrive in Europe, and in particular in Spain, Portugal and Germany.

*Illustration from the ZoomSystems website: http://www.zoomsystems.com/

News written by the team of The-shops.co.uk The-Shops.co.uk

News in the same category

Switzerland tests "Stamps by SMS"

Switzerland tests "Stamps by SMS"

Tested by the Swiss Post Office during 2013, the "SMS Stamp" lets you pay postage on letters using a mobile telephone. By sending an SMS to a dedicated number, the client receives a code to indicate on the envelope.

  • Way of consumption
  • New Products
Mall of The World: Dubai's oversized shopping centre

Mall of The World: Dubai's oversized shopping centre

Announced as the largest shopping centre in the world, Dubai Holding's "Mall of the World" should extend over more than 14 million m². It will include a 7 km long shopping street, a theme park and 20,000 hotel rooms.

  • Shop
M&S Opens a Christmas Shop in the Trafford Centre

M&S Opens a Christmas Shop in the Trafford Centre

M&S has just opened a dedicated Christmas pop-up shop on Peel Avenue in Manchester's Trafford Centre, close to its main store.

  • Shop
Glasgow : River Island Store And Their Exclusive Homeware Range

Glasgow : River Island Store And Their Exclusive Homeware Range

River Island is one of the most well known high street brands in the UK, usually associated with fashion. It has recently been announced that the brand is now offering a homeware range, similar to other popular high street clothing brands.

  • Shop
Benefit cosmetics in vending machines