Official sponsor of the Canadian Olympic team, the beer brand, Molson, has just installed a red fridge full of beers in the Canadian Olympic house in Sotchi. The content is free, but you first need to insert a Canadian passport into the terminal. The machine scans the document, checks the nationality and opens the door to the fridge.
"We knew that Sotchi was the ideal place for the passport-fridge. We are bringing part of home to Sotchi so that the athletes and other Canadians feel at home", explains Forest Kenney, spokesman for Molson Canadian to the Montreal Journal.
But this is not the brand's first try. Modules have already been installed in several European cities, to raise brand awareness outside Canada. Some are located in the centre of London, in the North of France, on the white cliffs at Dover and in Brussels.
* Illustration from the Molson Canadian website. : http://www.molsoncanadian.ca/
News in the same category
For any Irish person living in London and missing their favourite foods, the Irish Centre recently opened it new Irish Shop 'An Siopa' - which means that you don't have to wait until your next trip to the Emerald Isle to get specific brands that you love.
Boasting a population of just under 200,000 residents, Chester has remained a rather quaint city although its popularity has certainly grown over the years.
London is set to play host to a sumptuous new food hall with the opening of Arcade Food Theatre in July. Located at Centre Point on New Oxford Street, Arcade Food Theatre will boast a range of restaurants to suit the tastes of every conceivable diner.
Belfast, like any other major city, will have plenty of coffee shops to choose from. However, some will be better than others.
