Official sponsor of the Canadian Olympic team, the beer brand, Molson, has just installed a red fridge full of beers in the Canadian Olympic house in Sotchi. The content is free, but you first need to insert a Canadian passport into the terminal. The machine scans the document, checks the nationality and opens the door to the fridge.
"We knew that Sotchi was the ideal place for the passport-fridge. We are bringing part of home to Sotchi so that the athletes and other Canadians feel at home", explains Forest Kenney, spokesman for Molson Canadian to the Montreal Journal.
But this is not the brand's first try. Modules have already been installed in several European cities, to raise brand awareness outside Canada. Some are located in the centre of London, in the North of France, on the white cliffs at Dover and in Brussels.
* Illustration from the Molson Canadian website. : http://www.molsoncanadian.ca/
News in the same category
Do you live in Cardiff? Are you a fan of healthy food that tastes delicious and looks appealing? Do you appreciate the German Doner Kebab brand? Then we have great news for you!
Leeds will soon be getting it's very own luxury dessert restaurant. Haute Dolci, a gourmet dessert restaurant will be opening its doors for business at The Light on the 31st August.
Individuals from all walks of life are now more concerned with their health than ever before. This is observation is particularly relevant when looking at the emerging number of vegans.
You may well ask what is a Dutch-style chip shop – or even what is a Dutch-style chip? A visit to St Augustine’s Parade, Bristol, BS1 4XG, may just provide a little enlightenment.
