Official sponsor of the Canadian Olympic team, the beer brand, Molson, has just installed a red fridge full of beers in the Canadian Olympic house in Sotchi. The content is free, but you first need to insert a Canadian passport into the terminal. The machine scans the document, checks the nationality and opens the door to the fridge.
"We knew that Sotchi was the ideal place for the passport-fridge. We are bringing part of home to Sotchi so that the athletes and other Canadians feel at home", explains Forest Kenney, spokesman for Molson Canadian to the Montreal Journal.
But this is not the brand's first try. Modules have already been installed in several European cities, to raise brand awareness outside Canada. Some are located in the centre of London, in the North of France, on the white cliffs at Dover and in Brussels.
* Illustration from the Molson Canadian website. : http://www.molsoncanadian.ca/
News in the same category
Edinburgh is a popular destination for those looking to explore a city rich with history and fantastic nightlife. However, between the exploring and partying, many people like to relax with a nice cup of coffee.
Pret A Manger has just announced new steps to reduce waste that will see customers being able to buy cheaper hot drinks.
Individuals from all walks of life are now more concerned with their health than ever before. This is observation is particularly relevant when looking at the emerging number of vegans.
London’s Christmas spirit has come early this year. At least, it has if you’ve already visited the Sipsmith Gin Christmas Gift Shop, which recently opened in the city.
