Official sponsor of the Canadian Olympic team, the beer brand, Molson, has just installed a red fridge full of beers in the Canadian Olympic house in Sotchi. The content is free, but you first need to insert a Canadian passport into the terminal. The machine scans the document, checks the nationality and opens the door to the fridge.
"We knew that Sotchi was the ideal place for the passport-fridge. We are bringing part of home to Sotchi so that the athletes and other Canadians feel at home", explains Forest Kenney, spokesman for Molson Canadian to the Montreal Journal.
But this is not the brand's first try. Modules have already been installed in several European cities, to raise brand awareness outside Canada. Some are located in the centre of London, in the North of France, on the white cliffs at Dover and in Brussels.
* Illustration from the Molson Canadian website. : http://www.molsoncanadian.ca/
News in the same category
This is an ambitious project: Sainsbury's is about to launch a £10 million plan to fight food waste, and is searching for a test town.
Retail giants Tesco and Carrefour have announced a strategic alliance aimed at reducing costs and lowering prices to their customers.
At a time when blue gold is already a challenge for many countries, the Casa del Agua bar collects, distills, purifies and re-mineralises Mexico rainwater, in front of the client. Served and sold, it retails at 40 dollars for a 600mL bottle.
Belfast's student district is to gain a new addition in the form of Greggs, the ubiquitous bakery store that is the largest in the UK. The new shop will be the 15th in Northern Ireland and the eighth in the Belfast district.
