Official sponsor of the Canadian Olympic team, the beer brand, Molson, has just installed a red fridge full of beers in the Canadian Olympic house in Sotchi. The content is free, but you first need to insert a Canadian passport into the terminal. The machine scans the document, checks the nationality and opens the door to the fridge.
"We knew that Sotchi was the ideal place for the passport-fridge. We are bringing part of home to Sotchi so that the athletes and other Canadians feel at home", explains Forest Kenney, spokesman for Molson Canadian to the Montreal Journal.
But this is not the brand's first try. Modules have already been installed in several European cities, to raise brand awareness outside Canada. Some are located in the centre of London, in the North of France, on the white cliffs at Dover and in Brussels.
* Illustration from the Molson Canadian website. : http://www.molsoncanadian.ca/
News in the same category
The Blizzident Company has just launched a toothbrush, tailored to the form of each customer's teeth. Similar to a boxer's gum shield, with around 400 bristles, the Blizzident cleans teeth, tongue and gums in 6 seconds.
Leeds will soon be getting it's very own luxury dessert restaurant. Haute Dolci, a gourmet dessert restaurant will be opening its doors for business at The Light on the 31st August.
Thanks to increased public awareness and the associated health benefits, the vegan movement has grown in popularity during recent times.
The British are known for their love of tea, so it is no surprise that London has so many amazing places to drink it. It is difficult to pick the definitive list of the best places but the following offer a wide choice that will suit all tastes.
