Beer-filled fridges to be opened with a Canadian passport

Beer-filled fridges to be opened with a Canadian passport


Food/Health

Official sponsor of the Canadian Olympic team, the brewer, Molson Canadian, has installed fridges full of beers worldwide. Only Canadians can scan their passports to open them and offer them around.

Official sponsor of the Canadian Olympic team, the beer brand, Molson, has just installed a red fridge full of beers in the Canadian Olympic house in Sotchi. The content is free, but you first need to insert a Canadian passport into the terminal. The machine scans the document, checks the nationality and opens the door to the fridge.

"We knew that Sotchi was the ideal place for the passport-fridge. We are bringing part of home to Sotchi so that the athletes and other Canadians feel at home", explains Forest Kenney, spokesman for Molson Canadian to the Montreal Journal.

But this is not the brand's first try. Modules have already been installed in several European cities, to raise brand awareness outside Canada. Some are located in the centre of London, in the North of France, on the white cliffs at Dover and in Brussels.

* Illustration from the Molson Canadian website. : http://www.molsoncanadian.ca/

News written by the team of The-shops.co.uk The-Shops.co.uk

News in the same category

Manchester : a luxury chocolate brand opens its first store

Manchester : a luxury chocolate brand opens its first store

A brand new luxury chocolate and patisserie store is set to open up in the Trafford Centre, Manchester. Cuppedia, which is a brand that draws heavily on Turkish culture is to open their very first UK store in the Manchester-based shopping centre.

  • Food/Health
Twist your cornflakes with camel milk

Twist your cornflakes with camel milk

MuscleFood.com has just started to sell raw camel milk online. Sold for £19 a 500ml bottle, it costs as much as champagne but it's said to be so incredibly healthier than regular milk.

  • Food/Health
  • New Products
Cereal Killer: the English bar with a hundred cereal brands

Cereal Killer: the English bar with a hundred cereal brands

In the heart of London, Gary and Alan Keery have just opened the Cereal Killer, a café offering more than 120 cereal brands from the four corners of the world, as well as thirty milks and toppings to delight cereal fans.

  • Food/Health
Pret A Manger Cup Discount Doubled

Pret A Manger Cup Discount Doubled

Pret A Manger has just announced new steps to reduce waste that will see customers being able to buy cheaper hot drinks.

  • Food/Health
Beer-filled fridges to be opened with a Canadian passport