Official sponsor of the Canadian Olympic team, the beer brand, Molson, has just installed a red fridge full of beers in the Canadian Olympic house in Sotchi. The content is free, but you first need to insert a Canadian passport into the terminal. The machine scans the document, checks the nationality and opens the door to the fridge.
"We knew that Sotchi was the ideal place for the passport-fridge. We are bringing part of home to Sotchi so that the athletes and other Canadians feel at home", explains Forest Kenney, spokesman for Molson Canadian to the Montreal Journal.
But this is not the brand's first try. Modules have already been installed in several European cities, to raise brand awareness outside Canada. Some are located in the centre of London, in the North of France, on the white cliffs at Dover and in Brussels.
* Illustration from the Molson Canadian website. : http://www.molsoncanadian.ca/
News in the same category
Pret A Manger has just announced new steps to reduce waste that will see customers being able to buy cheaper hot drinks.
In the heart of London, Gary and Alan Keery have just opened the Cereal Killer, a café offering more than 120 cereal brands from the four corners of the world, as well as thirty milks and toppings to delight cereal fans.
In November 2018, Morrisons' Folkestone supermarket caught fire, which caused a portion of the store’s roof to descend to the floor.
Several soft drink producers, including Coca-Cola and PepsiCo, have signed agreements in France and the USA, committing to reducing the amount of calories and sugar in their drinks, over the next few years.
