Official sponsor of the Canadian Olympic team, the beer brand, Molson, has just installed a red fridge full of beers in the Canadian Olympic house in Sotchi. The content is free, but you first need to insert a Canadian passport into the terminal. The machine scans the document, checks the nationality and opens the door to the fridge.
"We knew that Sotchi was the ideal place for the passport-fridge. We are bringing part of home to Sotchi so that the athletes and other Canadians feel at home", explains Forest Kenney, spokesman for Molson Canadian to the Montreal Journal.
But this is not the brand's first try. Modules have already been installed in several European cities, to raise brand awareness outside Canada. Some are located in the centre of London, in the North of France, on the white cliffs at Dover and in Brussels.
* Illustration from the Molson Canadian website. : http://www.molsoncanadian.ca/
News in the same category
The German discount chain, Aldi is set to open a new store in Doncaster. This new store, in the Armthorpe region of the town, will be Aldi's fifth store to open up in the South Yorkshire town.
Birmingham is set to have the crowds rolling in from the 11th April, with the opening of the new Birmingham city centre store Primark, and its Disney themed café.
With the market for high quality coffee on the up and up in the UK, Nottingham-based coffee shop chain 200 Degrees has chosen this moment to expand its portfolio of stores.
The struggles faced by Marks and Spencer in the competitive UK retail market have been well documented and their most recent economic results have added to their woes.
