Official sponsor of the Canadian Olympic team, the beer brand, Molson, has just installed a red fridge full of beers in the Canadian Olympic house in Sotchi. The content is free, but you first need to insert a Canadian passport into the terminal. The machine scans the document, checks the nationality and opens the door to the fridge.
"We knew that Sotchi was the ideal place for the passport-fridge. We are bringing part of home to Sotchi so that the athletes and other Canadians feel at home", explains Forest Kenney, spokesman for Molson Canadian to the Montreal Journal.
But this is not the brand's first try. Modules have already been installed in several European cities, to raise brand awareness outside Canada. Some are located in the centre of London, in the North of France, on the white cliffs at Dover and in Brussels.
* Illustration from the Molson Canadian website. : http://www.molsoncanadian.ca/
News in the same category
Borrowing its shape from the thermos and its operation from a piston coffee maker, Minipresso is an expresso machine that you can take everywhere. All it needs are hot water, ground coffee or a capsule, and a bit of effort.
With over 7.5-million photos of unicorns on Instagram, you’d have thought no-one could squeeze another unicorn into, or onto, anything else – well they have. But this one will be of more interest to the grown-ups.
The Sainsbury's company is testing a system to eliminate all food wastage in one of its supermarkets. Having donated part of its foodstuffs, the rest is recycled to cover the store's energy needs.
Pret A Manger has just announced new steps to reduce waste that will see customers being able to buy cheaper hot drinks.
