Barbell Apparel: jeans designed for unrestricted movement

Barbell Apparel: jeans designed for unrestricted movement


New Products

Infuriated by the limited availability of jeans in stores, four sportsmen launched the brand, "Barbell Apparel". Designed for unrestricted movement whilst remaining stylish, the trouser range was created from hybrid stretch denim.

Wearing jeans cruelly limits your movements, and even more so when they are skinny or slim-fit. Fed up of not being able to find jeans for their posteriors, four American sportsmen launched the ready-to-wear brand, "Barbell Apparel". For them, putting on a pair of jeans should not be a combat, and the trousers should let their owner move freely. The denim developed for the brand is a hybrid, combining stretch and robustness, and allowing the wearer to do sport or ride a motorbike, whilst remaining close fitting. The models produced are designed to show off muscled legs, and combine comfort with style.

Launched on Kickstarter, the project asked for 15,000 dollars to start production in the USA, and finally collected more than 344,000 dollars in only a few days. A boot cut jeans version was added to the men-women collection, as well as international delivery. In addition, people contributing at least 99 dollars (around 58 pounds) will receive the first models next July.

*Photo from the Kickstater page of Barbell Apparel

News written by the team of The-shops.co.uk The-Shops.co.uk

News in the same category

Rihanna: singer, fashion icon, sock designer.

Rihanna: singer, fashion icon, sock designer.

She's a busy gal, for sure. Rihanna just added another string to her bow by becoming a designer. A sock designer, more precisely. The collection she created for Stance is available now, and it's a huge success already.

  • New Products
Palcohol: strong alcohol in powder form soon on sale in the USA?

Palcohol: strong alcohol in powder form soon on sale in the USA?

Transforming water into vodka or rum is not a miracle with the "Palcohol" powders from "Lipsmark" soon to be sold in the USA. Another company, Pat's Backcountry Beverages sells beer in sachets.

  • Way of consumption
  • New Products
Get your Sparks card and join M&S new customer loyalty club

Get your Sparks card and join M&S new customer loyalty club

Marks & Spencer just launched a brand new loyalty scheme. Called Sparks, this programme enables the members to be "part of something special" rather than just discount offers.

  • Shop
  • New Products
Waitrose launches a revolutionary wine cork

Waitrose launches a revolutionary wine cork

Fully recyclable, Carbon neutral or Won't spoil the wine: these are some of the many qualifiers associated to this new wine cork, manufactured by Normacorc and launched by Waitrose this week across the UK.

  • New technologies
  • New Products
Barbell Apparel: jeans designed for unrestricted movement