Barbell Apparel: jeans designed for unrestricted movement

Barbell Apparel: jeans designed for unrestricted movement


New Products

Infuriated by the limited availability of jeans in stores, four sportsmen launched the brand, "Barbell Apparel". Designed for unrestricted movement whilst remaining stylish, the trouser range was created from hybrid stretch denim.

Wearing jeans cruelly limits your movements, and even more so when they are skinny or slim-fit. Fed up of not being able to find jeans for their posteriors, four American sportsmen launched the ready-to-wear brand, "Barbell Apparel". For them, putting on a pair of jeans should not be a combat, and the trousers should let their owner move freely. The denim developed for the brand is a hybrid, combining stretch and robustness, and allowing the wearer to do sport or ride a motorbike, whilst remaining close fitting. The models produced are designed to show off muscled legs, and combine comfort with style.

Launched on Kickstarter, the project asked for 15,000 dollars to start production in the USA, and finally collected more than 344,000 dollars in only a few days. A boot cut jeans version was added to the men-women collection, as well as international delivery. In addition, people contributing at least 99 dollars (around 58 pounds) will receive the first models next July.

*Photo from the Kickstater page of Barbell Apparel

News written by the team of The-shops.co.uk The-Shops.co.uk

News in the same category

Cocoa+ chocolate bar: protein and savour

Cocoa+ chocolate bar: protein and savour

Protein-enhanced snacks usually lose in taste what they gain in protein. Here, the Cocoa+ protein bar promises a delicious chocolate and tons of benefits.

  • Food/Health
  • New Products
Avale-Soucis soft toys to put away fears

Avale-Soucis soft toys to put away fears

With their large zip-closed mouths, Avale-Soucis are funny little monsters destined to store young children's drawings and secrets, and also their fears.

  • Leisures
  • New Products
French Wine: from Fifty Shades of Grey to cola-flavoured red wine

French Wine: from Fifty Shades of Grey to cola-flavoured red wine

Spin-off products from the Fifty Shades of Grey saga don't stop with the film adaptation. Indeed, two bottles of French wine are now on sale in the USA. And in France, a wine producer has created a cola-flavoured wine.

  • New Products
Ioma Factory: customised cosmetics made in store

Ioma Factory: customised cosmetics made in store

Specialised in beauty diagnostics using skin measurements, the cosmetic brand, Ioma, will soon launch a new concept. Ioma Factory will let you create a customised day and night cream, from your beauty diagnosis.

  • New technologies
  • New Products
Barbell Apparel: jeans designed for unrestricted movement