According to Asda's logistics and supply chain VP Ian Stansfield, this is “truly game-changing”... What is "this"? Asda runs a network of 614 locations across the UK and just invested in its delivery services. The supermarket chain is also looking for its customers to visit more often. Asda did the math and came up with "this": a solution called ToYou. ToYou is a service that allows you to collect, and also return, any online order through your selected Asda supermarket, whether it's Asda items or not. George.com obviously benefits from the service already. Missguided, the online fashion brand, is the first retailer to have signed up to Asda's ToYou. There's no question that it's just a beginning.
As Ian Stansfield explains: "Demand for online shopping is ever increasing, with it grows the appetite from online retailers to have physical footprints their customers can access. Not only are we providing online retailers with a presence on the high street, we’re also bridging a gap for customers who want to collect or return their online orders while carrying out their weekly shop. This is an industry first: complete, real time, individual parcel tracking – whether collect or return, every step of a parcels journey is tracked and visible to our clients and customers". With this new service and by 2019, Asda targets 40 million extra shopper visits every year.
*Photo: Asda
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