Well, Amazon has officially launched its first cashless supermarket, Amazon Go, where turnstiles have replaced tills when it comes to paying for grocery items. The shoppers possess an Amazon Go smartphone app that they scan at the turnstile when entering the shop, then pick goods of preference from the shelves, and finally walk out of the shop. It has been practical at Seattle- the Amazon headquarters
Does this mean customers enjoy free services at the Amazon Go supermarket? Not really, customers are monitored, and the items they select are charged on leaving the shop. The new shopping technique is made possible by the computer vision, deep machine learning, and sensor fusion technologies. The machines detect when a customer picks or returns a product from the shelves and monitor them in a virtual trolley. Upon leaving the supermarket, the cost of the products is deducted from the customer's Amazon account, and a receipt is issued.
The company aim at expanding Amazon Go supermarket in Europe, and specifically in the UK before 2018 elapses. According to retail experts, Europe offers the best location to open a new Amazon Go store. UK customers have proved to be open to new ideas and probably they will adopt this format. However, a section of UK consumers may not welcome it well because the system minimizes human contact at the supermarket. But the idea of Amazon Go supermarkets sound good for the entire Europe nations.
Despite the technological advancements made in the Amazon Go shops, some staffs are active throughout as they watch out for the machines to make sure they work appropriately. In addition, some crews are ready to assist the customers in case of difficulties in the store, stock the shelves, and make food, as the company will prepare ready-to-eat food and snacks.
News in the same category
Independent travel agency Barrhead Travel who are based in Glasgow, Scotland have recently expanded into Northern Ireland by opening their first store there.
Brighter, lighter, extended menu... Costa just launched its first concept store, called Costa Fresco, on Tottenham Court Road.
Ted Baker as a brand have been going from strength to strength and they are going to cement this success with a new store opening in Westfield Stratford City.
Smaller Footprints is a new shop in Clifton in Bristol with a zero waste ethos at its heart. Located in Regent Street, the new shop offers a varied range of food and non-food items packaging free.
