After Isabel Marant in 2013, it's the turn of New York designer, Alexander Wang, to sign an exclusive collection for H&M. As every year for the last 10 years, the Swedish company has called on a well-known stylist to create a capsule collection, sold the following November.
For Fashion Week, a first outfit worn by the singer, Rihanna, included grey shorts and bra showing the designer's initials and surname. Alexander Wang also revealed a photo of the future sportswear collection on his Twitter page.
In an exclusive document for Style.com magazine, the designer explains that he "wanted to create a collection where most of the pieces have been designed from scratch". Likewise, fashionistas shouldn't expect to find "affordable versions of expensive items" from his previous collections, but very much exclusive items.
The men's and women's collections will include shoes, bags and also "Objects". According to H&M management, reported in Style.com, these everyday objects are "reflective of the Alexander Wang lifestyle, infused with a sense of humor and irony".
*Photos from Alexander Wang's Twitter page: https://twitter.com/AlexanderWangNY
News in the same category
Transforming water into vodka or rum is not a miracle with the "Palcohol" powders from "Lipsmark" soon to be sold in the USA. Another company, Pat's Backcountry Beverages sells beer in sachets.
After its "Brazil" collection, the O.P.I. nail varnish brand will make summer sparkle after signing a partnership with Coca-Cola. Seven shades with the names of famous sodas from the American giant will be sold from next June.
Can you remember click pens from your childhood? You know, the pens which had about 10 different colours and you had to click the tab down into place to select the colour you wanted to use.
In March 2014, the Spanish brand, Bershka, diversifies with the "bscene" range. The brand launches a line of perfumes and make-up, including new products such as self-adhesive sticker motifs: "nail wraps".
