It all began when Alexa Chung was spotted wearing a 70s-inspired suede skirt from Marks & Spencer, last year. It led to a huge demand for the skirt, and probably to the idea of a collaboration with the British style icon as well. "Marks & Spencer’s history is vast and quality design has always been paramount; therefore, using our expertise and classic designs and Alexa’s unique eye and approach to style, our collaboration was born. A new womenswear collection, curated by Alexa, with heritage firmly at its heart" explains Steve Rowe, Marks & Spencer's head of general merchandise.
Alexa Chung's collection is voluntarily based on the company's apparel archive, which she revisited with new colours, fabrics and her sense of modernity and style: "I have always had an affection for Marks & Spencer. I am thrilled to be part of this special and unique project. There was something very touching about looking back through the British fashion and social history for which M&S is synonymous."
The collection, accurately named Archive by Alexa Chung, will feature 31 womenswear items, including the pale pink blouse pictured above. For further details, we will have to wait until the collection is unveiled, and that's only in April. It will then be available online and in selected stores. One fact to be noted is that Alexa Chung will also be the director of the Archive collection launch campaign.
Photo: Marks & Spencer
News in the same category
Created by the Taiwanese designer duo, Chay Su and Rika Lin, the handbag brand, "JumpFromPaper" is based on a surprising concept. Whilst they look like 2D cartoons, they can carry books, tablet computers and other treasures.
Marks & Spencer continues to inject fresh blood into its clothing lines, with the upcoming release of a small yet bold collection inspired by hipsters and made out of recycled fabrics.
Last July, the artist, Nickolay Lamm, demonstrated that Barbie wouldn't stand up if she was real. He then imagined a doll with realistic measurements, now financed by the Crowdtilt Open site under the name, Lammily.
In March 2014, the Spanish brand, Bershka, diversifies with the "bscene" range. The brand launches a line of perfumes and make-up, including new products such as self-adhesive sticker motifs: "nail wraps".
