On the side of the Sprinkles Cakes bakery façade, there is a slightly different ATM. The pink machine doesn't let you withdraw money - although its shape might suggest it - but cupcakes and other cakes from the bakery behind it. The American chain had already tried this concept in 2005 in the upmarket neighbourhood of Beverly Hills.
Victim of the success of these cakes with American stars, the brand, therefore, gives its customers the option of not queuing for their cakes, but buying them directly from the machine. With a payment by bank card, they have the choice between six of the store's specialities, 24 hours a day. The models installed in Las Vegas, Chicago and Atlanta only contain a maximum of 600 cupcakes, whereas those in New York can stock no less than 750 per day. A delight for gourmets with fresh cakes, at any time of day or night.
*Photo from the Facebook page of Sprinkles Cupcakes ATM: https://www.facebook.com/CupcakeATM
News in the same category
Being a reference comes with one main disadvantage: imitations. Way to many producers use biased visual identities or designations to let people assume their whisky is indeed Scottish. This is a round-the-clock mission for the Scotch Whisky Association.
Musgrave, Ireland’s 140 year old food wholesaling and retailing giant, is having a nibble at the fast-food market in Northern Island. Musgrave’s business interests now cover Ireland, Northern Ireland and Spain.
The Israelian Company, Consumer Physics, has just launched a financing campaign for its "SCiO" project. This small spectrometer lets consumers scan different products and detect their molecular composition.
There are some people who just love their brewed nectar. But not the type which is produced by the big brewery corporations.
