Launched in 2007, ETO jeans has diverted itself away from any stereotype and conventional designs. With over 50 years experience in the denim industry, the Co founders took inspiration from visiting architectural sites designed by the famous Spanish architect 'Antoni Gaudí', who was renowned for reflecting his highly individual and distinctive style to his work.
Subsequently the aim was to build a brand with it's own identity influenced by Antoni Gaudi's philosophy of adding innovative attributes to the design. The brand aims to keep close to the heritage of the denim but at the same time create cutting edge and distinctive features to the product. This sets the individuals away from the everyday norm and veer away from mass trends, keeping the belief that "strength lies in difference".
